Beauty is one of those industries that will never miss style. The beauty industry continues to evolve over time with new products, styles and now through technology. The industry that has once worked thanks to traditional marketing and manual products tests, today undergoes a huge transformation with the help of artificial intelligence. Although many debate to know if jobs in the beauty industry will decrease due to AI, there is less chance that the human touch is very essential with regard to beauty. Especially in the field of makeup and hairstyle and the esthetician, the need for experienced people is a must. Although a smaller part of the AI can only make jobs little easier for estheticians and industry specialists.
According to reports, the beauty and cosmetics market is expected to go from $ 2.7 billion in 2023 to 13.34 billion dollars by 2033. Discover in this article how the beauty industry undergoes a major transformation due to AI.
AI trends in the beauty industry:
1. Skin care solutions personalized with AI– While many of us visit dermatologists who charge double the price with applications that provide personalized skin care solutions have become a time and effective saving, especially for those who cannot afford high costs. The skin analysis tools Ai- help to assess the skin conditions of a person and the type of skin that include acne, wrinkles, dark spots, pores and other skin humidity as oily, dry, sensitive, etc. Technology involves taking a selfie via your smartphone apps or other devices equipped with high solution cameras.
Many brands like
Use AI to assess skin conditions and suggest products. This guarantees that a customer is satisfied with the results and ends up buying products that increase brands sales. It also strengthens confidence and reliability rather than relying on generic recommendations that may sometimes not be true.
2.– With so many electronic commerce sites on the market, it is now easier for us to buy online beauty products or share links and recommendations with friends and family. Although there was a time when the purchase of online makeup was a challenge because customers could not try physically and exchanging them was a problem. But now, with the help of augmented reality tools fueled by AI, this challenge no longer exists, because it allows users to try practically different types of makeup, whether shades of lipsticks, eyeshadows, foundations, etc.
Brands like Sephora and Mac Cosmetics have implemented virtual test features focused on AI that allow customers to see what a product will look like before making a purchase. Modifacet, an AR platform fed by the AI acquired by L’Oréal, directs this innovation by offering hyper realistic virtual makeup applications. Many electronic commerce applications like Myntra, Flipkart also use this method.
3. Intelligent beauty devices led by AI: AI also feeds intelligent beauty gadgets that help users monitor their skin health and improve their skin care routines. These devices use sensors, AI algorithms and real -time data analysis to provide highly personalized beauty processing.
For example, the Himirror is an intelligent mirror that assesses the skin of a user and follows progress over time. Another example is Foreo UFO 2, a facial mask device powered by AI that adapts treatments according to skin needs. These intelligent beauty tools eliminate conjectures from skin care, which makes auto routines more efficient and more efficient.
4. Improved customer experience and virtual beauty advisers: AI improves customer interactions in the beauty industry through chatbots, virtual assistants and AI -oriented consultations. Many beauty brands now use AI chatbots to provide instant recommendations, respond to customer requests and help buyers find products that best meet their needs.
These assistants fed by AI imitate the experience of a style consultant in store, offering advice without the need for human intervention.
5. AI in the forecast of trends and the development of products: The beauty industry is strongly influenced by trends and AI plays a crucial role in forecasting the preferences of emerging consumers. By analyzing large amounts of social media data, beauty blogs, influence content and online criticism, AI can identify the upcoming beauty trends before becoming current.
For example, AI platforms such as Dynamics tribe and the beauty correspondence engine help brands to follow consumer behavior and predict what ingredients, colors or products will be in demand. This allows beauty companies to develop new products faster and make sure they line up with customer preferences.
By taking advantage of the information focused on AI, brands can remain ahead of competitors and offer innovative products that meet consumers’ expectations.
6. AI in sustainable and inclusive beauty: Sustainability and inclusiveness become key concerns in the beauty industry, and AI helps brands effectively solve these problems.
– Sustainable: AI can optimize formulation processes to minimize waste and create environmentally friendly beauty products. AI research tools help scientists find alternative and biodegradable ingredients that are both effective and durable. Brands such as proven skin care use AI to analyze large data sets and create minimum but effective care products, reducing overconsumption.
– Inclusive in beauty: AI also promotes inclusiveness by developing products for various skin tones and hair types. In the past, many beauty brands have failed to respond to darker tones of skin due to limited shade ranges. However, the shadow correspondence technology led by AI, such as the complexion in particular of Lancôme, guarantees that customers of all skin tones can find the perfect foundation correspondence.
This evolution towards sustainability and inclusiveness makes beauty more accessible while reducing the environmental footprint of the industry.
7. CHURCIPAL CARE SOLUTION FURNDENDED BY AI: AI is not limited to skin care and makeup – it also transforms the haircut industry. Hair analysis tools fueled by AI, such as the Oreal hair coach, examine hair health and suggest personalized hair care routines. These tools use AI sensors and algorithms to assess the drought of hair, damage and rupture levels, offering custom products recommendations. In addition, the virtual hair color tests in AI allow consumers to experiment with different hair colors before dyeing their hair, helping them make more enlightened choices. Applications like Snapchat and Instagram also merge with brands and provide AI -based filters that make virtual trials fun!
8. AI in the personalization of perfumes: AI even makes its way in the perfume industry. Traditionally, the choice of a perfume is subjective, but the tools for the recommendation of perfumes fueled by AI use automatic learning to match perfumes to individual preferences.
For example, Philyra AI of IBM helps unique perfume design brands by analyzing consumer perfume preferences and ingredient combinations. This level of personalization allows customers to find perfumes that align themselves with their personality and their lifestyle.
The future of AI in style
AI is not only a trend, it reshapes the beauty industry with features such as skin care analysis, the development of sustainable products and all other aspects of beauty. Today, as ana tech continues to evolve, in the future, we can expect more innovations such as robotic treatments, advanced skin diagnostics and fully personalized beauty products. In the coming years, beauty will become even more personalized, inclusive and durable, thanks to the power of the AI.
