Snapchat brings Videos of AI generating to its social platform. The company presented today what it calls the objectives of the AI generation, which essentially add a video effect powered by AI to your shots. The new AI video objectives are currently limited to the Platinum subscription level, which costs $ 14.99 per month.
“These objectives, powered by our internal generative video model, today bring some of the most sharp AI tools available for snapchatters via a familiar objective format,” explains Snap in a press release.
At first, there are only three AI video lenses available for paid users. The objective of the raccoon adds a bunch of fur rats to your video, while the Fox preset puts a curious a red fox that stealthily on the shoulder.
Finally, there is an option of spring flowers, which adds a bunch of photorealist flowers in a variety of colors with a zoom-out-to-out racing effect to your shots. The selection is quite narrow, for the moment, but the company ensures that new video objectives IA will be added each week.
It is not clear if Snapchat will allow users to create their own AI video goals on the road. The platform already offers a free toolbox called Lens studiowhich allows users to create their own objectives and Personalized front filtersAnd share them other people around the world.
SNAP offers generative AI capacities in the objective studio, which allows anyone to create personalized objectives using a text or image prompt. Consider it as saying Gemini or Chatppt to generate an image through text descriptions. In particular, it is also delivered with its AI assistant on board to help users with their projects.
How do Snapchat video generation work?
As mentioned above, you will need a Snapchat + Platinum subscription to access the AI video lenses. This level offers an experience without complement in the objective and history section, and does not grow sponsored clichés either.
These new AI generators video objectives will be the first to appear when users launch the carousel of the lens in the Snapchat application. As usual, they can be applied to the media captured by the front as well as the rear cameras.
As AI videos are prepared, users can go to other tasks such as messaging or recording new clips. Once a snap with AI video lenses is ready, it will be registered automatically in the souvenir section.
Like regular content, the media with an applied video video can be freely added to the stories and projectors section, or directly shared with knowledge.
To avoid any confusion here, the objectives are not the same as the filters. The first adds a multitude of augmented reality effects (AR) to the clichés, while the second looks more like an artistic colors on your photos and videos.
The Snapchat application offers two types of lenses. Facial lenses transform the face of users into something fun, like a cute puppy or make them wear a crown of flowers. The objectives of the world, on the other hand, add animated effects to the world around you.