Apple is looking to team up with Google for a Mega-Deal to take advantage of the Gemini AI model for iPhone features, Bloomberg reported. This will put Google in a dominant position because the company already has an agreement with Apple as a preferred search engine supplier for the Safari browser.
The publication cited people familiar with the question by saying that Apple seeks to concede a license on Google AI technology to introduce functionalities fueled by AI with iOS updates later this year. In addition, the company also had discussions with OPENAI to potentially use GPT models, said Bloomberg.
There is an overflow pressure on Apple to catch up with competitors in the IA field like Openai, Microsoft, Anthropic and even Google. In February, Apple CEO Tim Cook said the company would present Genai presents “later this year”.
The company’s job lists in the past year have suggested that Apple works on several internal and external tools fed by a generative AI. However, discussions on the use of third -party AI technology means that Apple has not progressed as planned in its own AI efforts.
Apple’s own models could feed some of the features on the next iOS 18 software updates – which should be announced at the Worldwide Developer Conference (WWDC), historically held in June. However, the company explores the partnership with an external supplier for cases of generative use of AI such as the creation of images and helping users of writing.
Google had its own set of problems with Gemini. Last month, the company had to suspend its functionality of image generation after The model has created images with historical inaccuracies. Later, the CEO of Google Sundar Pichai said that Gemini responses were “completely unacceptable”. Last week, Google said it is blocking Gemini elections queries Around the world. But Techcrunch noted that users could get around these restrictions by introducing certain requests.
Despite these help, Google has an advantage in launching features related to smartphones. Earlier this year, the company has teamed up with Samsung to present IA characteristics fed by Gemini on the series of Galaxy S24 devices. The research giant also launched these features on its own series of Pixel phones.
We contacted Apple and Google for a comment, and we will update the story if we hear them.