To the United Arab Emirates (water), where AI is a national priority and regulatory executives evolve quicklyExperts say that the challenge lies in the balance of innovation with stronger protections for the country’s creative community.
“There is an obvious threat to jobs, salaries and livelihoods like the perceived value of the niche and tailor -made art is diluted by the supersaturation”, Declan McGlynn, Director of Creation at Vocal vocal swapsaid Arab company In an exclusive interview.
Legal and ethical challenges of the content generated by AI
The rapid rise in the content generated by AI creates difficult legal and ethical issues for artists and rights of rights in the world, he said, adding that the intellectual property of brands like Ghibli studio – whose creative identity is rooted in rarity and crafts – could be “considerably diluted, and mysticism and magic surrounding their trivialized creative process”.
“The same logic applies to any musical artist, film or TV franchise which created its own sound or visual identity. All this leads to the negative financial impact on original creators, while others monetize their works,” he explained.
McGlynn also underlined the complexities of current copyright laws concerning the TAR generated by AI. “This is an open question that currently varies according to the territory,” he said.
While some jurisdictions are considering exemptions that allow AI models to train on content protected by copyright without license, these movements have been faced with a “significant decline” of creative industries, according to McGlynn.
Many will depend on the results of high -level legal affairs such as The New York Times vs Openai and the Riaa against Suno and UdioWho should clarify how rights are offset when their work is used to train AI models.
And while certain territories, such as the EU, have already introduced complete AI regulations, other markets, including water, always shape their legal frameworks.
“The EU has already adopted the Ai acwhich is the first complete regulation on artificial intelligence in the world. This decision has established a significant precedent for AI governance, focusing on the guarantee of ethical and safe use of AI in various sectors, including creativity, “said Marina El Hachem, associated with BSA Act Arab company.
“Although water is likely to follow a step with similar regulations to deal with the impact of AI on artists and intellectual property, there is no clear calendar on the moment when these regulations are introduced. To date, we are still waiting for visibility on the moment when the United Arab Emirates will publish its own framework to meet these emerging challenges, “she added.

The proactive AI water approach and data protection
Nevertheless, the Water has taken important measures to modernize its IP laws To meet the challenges posed by the content generated by AI.
THE Federal law n ° 38 of 2021 Regarding copyright and neighboring rights, which entered into force in January 2022, is considered one of the most difficult in the world.
It offers clearer definitions of copyright, including in cases involving digital and collaborative work, and introduces strict execution measures against offenses.
However, although the update law of water copyright has entered into force in 2022, it was not introduced specifically in response to AI, according to El Hachem.
“Its timing has proven useful, because it offers a stronger and clearer legal structure for artists working in an increasingly digital and integrated creative environment of current AI,” she said.
In addition to copyright reforms, water also promulgated the Federal decree n ° 45 of 2021 On the protection of personal data, which also entered into force in January 2022.
This law establishes a complete legal framework to protect personal data to water and applies to data controllers and processors inside and outside the country which manages the personal data of water residents.
It defines the rights and duties of all the parties concerned and defines requirements for cross -border transfer and the sharing of personal data for processing purposes.
IA innovation water engagement is also demonstrated by The creation of the Council of Artificial Intelligence and Advanced Technologies (AIATC) in January 2024.
The objective of the Council is to develop and implement policies and strategies related to research, infrastructure and investments in the field of artificial intelligence and advanced technologies within Abu Dhabi.
“These developments show that if AI regulations are still evolving for water, the country is preparing the way for more structured surveillance in the future, which could possibly include protections for artists and their work in IA space,” added El Hachem.

Balance on balanced AI a must to protect creatives
Despite this progress, experts stressed the importance of balanced regulations that protect artists without stifling innovation.
“There is a delicate balance between the safeguard of intellectual property and encourage technological progress.
“On the other hand, the AI prosperous on data and the ability to learn a lot of information, especially creative works, which can lead to concerns about surregulation that stifles innovation and the potential of AI.”
To navigate this balance, she suggests that artists take proactive measures to protect their work, such as the recording of their works with the Ministry of the Economy, including explicit terms in the license agreements which prohibit the use of their works by AI technologies without prior consent, and the implementation of digital rights management technologies (DRM) to control and restrict the use of digital copies.
Viral Studio Ghibli, figure of action Catgpt Trend Rod Rise Infidèle concerns
The implications of the viral tendencies of AI extend beyond copyright and artistic property, in particular in the fields of confidentiality of personal data.
Santiago Pontiroli, Tri principal researcher at Acronis, explained that AI companies can use this content to train their models, even if users do not know.
“AI viral trends such as the Ghibli studio or the challenges of the action figure may seem harmless and fun, but they can exhibit more personal data than users think so. When people download photos, they often share much more than an image; Things like facial characteristics, places and even information on the device, can be collected in the background, “he said.
The situation becomes more worrying when combined with the growing sophistication of deep technologies and vocal cloning technologies generated by AI.

“The terms and conditions are generally long and vague; most users read them.
“These images can be found in training sets for facial recognition, transfer of style or generative AI. In some cases, future AI tools could imitate the resemblances or personal features of people. ”
He pointed out that while the Federal Decree of Water N ° 45 of 2021 is a first step in data protection, continuous updates and public awareness campaigns are crucial as technology evolves quickly.
“Users, on the other hand, can take small measures to protect themselves (such as avoiding identifiable history or using anonymized accounts), but the greatest responsibility is the responsibility of companies to say clearly what is happening with this data,” he said.
What can businesses and users do to stay ethical?
For McGlynn, one of the wider cultural risks of the unregulated use of AI is the potential erosion of artistic heritage and culturally significant forms of art.
“The generative AI could accelerate cultural appropriation, in particular around art and music styles that are tailor-made in a country, a region or a culture,” he said.
“If it is no longer necessary to seek the services of an individual artist or a group of artists, who are specialists in a certain style of art or music, this style and this form of art could be lost during generations,” he added.
McGlynn suggested that the future of AI in creative industries lies in the construction of tools that complete rather than replacing human creativity.
“By creating tools that complete existing workflows rather than replacing them, and collaborating with creatives to create models that pay them enough for their data.
“AI does not have to replace creativity, it can be a tool that improves creative expression if it respects the rights of creatives, artists, designers, filmmakers and even more,” he said, adding that the market is likely to regulate itself in many ways.
“Right -handers will not want to work with companies that steal from them – as shown in the RIAA trial against Suno and UDIO generative musical platforms – we will therefore see an evolution towards partnerships between Rightsholders and businesses – such as vocal swap – which process rights with respect and compensate them for the use of their training data,” added McGlynn.
How water strategically builds its IA governance framework
While other jurisdictions have taken more daring measures – such as the EU AI law or the Nofakes Act in the United States – El Hachem and McGlynn have noted that water adopts a strategic approach considered.
As El Hachem explained, the governance of AI of water evolves through a patchwork of decrees, advice and initiatives, but its accent on AI as a national growth sector means specific protections for AI more structured for artists and creatives could soon follow.
“The United Arab Emirates, like many other nations, will have to make these challenges carefully to guarantee that the rights of artists are protected in this new era of Creativity focused on AI,” she said.
For the moment, experts agree that awareness, vigilance and responsible development of the AI model – alongside the regularly advanced legal framework of the United Arab Emirates – will be essential to preserve both creative means of subsistence and cultural heritage in the IA era.