Technology affects all areas of life – including beauty and cosmetics.
Beauty Tech is the integration of technology in cosmetics and beauty products. Recent innovations in artificial intelligence (IA), augmented reality (Ardent) and the Internet of objects have all contributed to a significant increase in industry.
This influence of technology on beauty has been in the 2024 Consumer Electronics Show (CES), the biggest technological event in the world. The opening speech of the CEO of Oréal, Nicolas Hieronimus, has set the tone for a recurring theme of technological beauty innovations that should transform the beauty industry. The innovations highlighted include a peak lip tool; A dryer protecting the strands; And the living room Numble Manucure, the first device in the world that combines technology and IA complex robotics To paint the nails perfectly without ever having to go to a manicure lounge.
These latest trends indicate that beauty routines previously limited to the physical field of brushes, makeup artists and pallets are now transferred to the virtual sphere of algorithms and pixels, transforming the beauty industry for good. According to Vantage Market ResearchThe annual growth rate of intelligent devices in the beauty sector is 18.8% pending, the estimated sales to be reached $ 144.2 billion by 2028.
Here are some of the most recent technological trends that influence the beauty industry.
1. Virtual try-ons using AI / VR tools
Imagine being able to try different makeup looks without ever touching a compact or trying an outfit without carrying it. Thanks to AI GenerativeThe fashion and beauty industries change quickly. Many beauty applications coupled with AI and VR capacities are now available on the market, making virtual trials a reality for consumers.
Virtual tests have also taken the front of the scene in CES 2024, while companies have introduced new characteristics of AI and VR in their beauty products, including virtual tests for watches and jewelry as well as the 3D hairstyle. The best thing about virtual trials and online products sampling is that users can try several shades of lipstick, eyeshadows and hairstyles, simply using cameras on their smartphones.
2. Skin analysis and lip care powered by AI
Skin analysis fueled by AI is a trend for rapid growth of cosmetics and skin care. This technology examines different aspects of an individual’s skin by using AIA algorithms. Users can capture skin photos with smartphones or via real -time live camera modes, which the AI system then treats to identify skin characteristics and conditions, such as skin types, acne acne , dark spots, wrinkles and pores. Based on these results, personalized skin care suggestions are provided to customers.
Perfect pro diagnostic technology, for example, analyzes three facial images – before, left and right profiles – to detect problems such as acne and wrinkles. This precise method ensures complete coverage – even in difficult fields such as chin and cheeks.
In addition to skin care, these latest trends are also focusing on AI -based lip care. Amorepacific Lipcure Beam, a lip device that recognizes not only the concerns of the lips but also provides treatment and improvement of lip care, has fixed the higher position in the Digital health category at CES 2024presenting the rapid growth of AI in the cosmetics and skin care industry.
3. Portable beauty devices
Portable technologyLike smart watches and fitness groups, has also gained popularity in the beauty industry. These gadgets measure several health factors, including heart rate, sleep habits, skin damage, mood changes and activity levels. The follow-up of these indicators helps individuals to make informed decisions concerning their general well-being, which can also improve their global appearance and their beauty.
Such a portable beauty gadget, the EVIE ring, won an innovation prize at CES 2024. This intelligent ring provides a complete understanding of women’s health by considering factors such as energy levels, menstrual health and hormonal fluctuations.
Portable UV trackers incorporated with smart sensors also become popular. For example, the UV Shade tracker monitors exposure to UV radiation and provides real -time feedback on sun protection. Portables as a bracelet or attached to the clothes, these trackers are linked to an application for suggestions of personalized products concerning a sunscreen and other protective measures.
4. Automatic hair analysis
This latest technological beauty trend involves automatic hair analysis. Using algorithms and advanced sensors to assess hair quality and scalp conditions, AI -focused tools provide personalized information for tailor -made hair care routines.
Brands such that Myavana made their debut Hair strand analysis technology at CES 2023. This technology provides a hair -based hair analysis and personalized recommendations. Return, an AI hair care advisor, requires only a customer selfie to precisely identify the condition of a customer’s hair to offer education and interactive advice to the customer.
5. Makeup printed in 3D
The 3D printed makeup trend has grown in the beauty industry, offering a new level of personalization and creativity. A notable example is the 3D MINK 3D makeup printerwhich allows users to transform any image into a portable makeup. The printer works by depositing ink on a powder coated substrate, creating instantly portable cosmetics as a powder.
The concept of 3D printed makeup has stung the interest of the industry, pushing other companies to pursue similar ideas. For example, a company named Adorn introduced a 3D cosmetic pen This scans the face and creates a foundation shade ideally adapted to the complexion of an individual.
6. Intelligent mirrors
This beauty trend is shaped by technologically advanced mirrors that collect personal data to optimize daily beauty routines and provide personalized information to customers. The key characteristics include adjustable lighting based on individual needs, microscopic analysis of the skin using cameras and integrated sensors, an interactive experience with Wi-Fi connectivity and compatible voice commands. Integrated cameras use augmented reality technology to superimpose the desired product on the customer’s reflection in real time.
Consumers can use intelligent mirrors for a variety of tasks, including skin analysis, preview of an outfit or a beauty product, monitoring complexion changes, evaluating the efficiency of products and receiving recommendations personalized AI. Unlike traditional product testers, which are generally applied on one side with one hand, smart mirrors allow users to try makeup items as part of a complete look or exactly where the product is intended. For example, the Mirart Ai Mirror, which has won an innovation prize at CES 2024, can predict the ideal look of a person.
7. Metaverse for beauty
THE metaveseA virtual reality environment that facilitates user engagement and the use of digital components, is a trend that should shape the direction of the beauty industry. Beauty brands are investing in the metavers to improve customer experiences and promote creativity.
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Metaverse allows users to experience appearances and products via virtual makeup to obtain real -time visualization of cosmetics applied to their face. In addition, beauty companies can produce and market limited edition virtual products in metovers thanks to the use of Non -pounded tokensGive customers exclusive property and trade opportunities. By merging digital and physical spheres, the Metaverse creates new opportunities for consumer interaction and brand partnerships.
8. Virtual makeup filters
Virtual makeup, also known as an electronic editor, is a concept that raises the facial appearance of an individual in photos using virtual cosmetic filters. These filters are among the most sought after features on platforms such as Instagram And SnapchatWhere digital make -up makers create complex makeup filters so that their subscribers improve their photos. For example, Sephora Offer a selection of AR filters on social media sites so that customers can try. Customers can also experiment with different cosmetic and colored styles using these filters and get a virtual makeover experience such as that provided by a professional makeup artist.
9. Clean products and Blockchain Beauty
According to Ulta “Beauty consumer insights Investigation2023, “90% of generation Z and younger millennials are interested in buying beauty products specific to the future. More than 50% of generation Z carefully considers the ingredients of beauty products before making a purchase. Technology strengthens this trend by empowering marks to ensure the transparency of the supply and manufacturing processes of ingredients.
By using digital and social media platforms, brands can transmit their dedication to sustainable practices, in particular the supply of biotechnical ingredients and efforts to minimize negative environmental effects. The sampling of virtual products has also reduced the need for samples of physical products, leading to a more sustainable approach to beauty.
Blockchain technology is also increasingly used in beauty technology Supply chain, facilitating traceability and transparency by monitoring ingredient sources, manufacturing procedures and the veracity of complaints made by companies concerning organic or natural ingredients in cosmetics.
10. Virtual beauty advisers
With the proliferation of electronic commerce And multichannel sales platforms, technology reshapes the way products are marketed with consumers. During the Pandemic COVID-19, beauty brands began to incorporate virtual consultations into their websites in response to store stops. For example, AI’s style advisor to AI from Ulta uses Genai to offer buyers an easy way to access the vast beauty resources of the company.
Virtual style advisers also offer personalized recommendations and tutorials by live broadcasting, chatbots And master classes, imitating the expertise of beauty interactions in person. The interactive approach offered by virtual beauty advisers stimulates consumer engagement and allows customers to explore the latest beauty techniques and the comfort trends of their homes.
Kinza Yasar is a technical writer for a diploma in computer networking.