In the past two weeks, we have published two blog articles on the theme of click rates in the new Presentation by Google AI to publishers compared to these clicks for publishers before putting the AI previews online. And guess what – studies are conflict between them. In short, one said that there had been a click elevator from IA previews and the other said that there was a drop in clicks from IA previews.
As a reminder, Google does not share In the Google search console, click and printing data only for these IA glimps. But Google’s public relations team told us There are more clicks …
The first was published Ross Hudgens on Siege media That said, he “saw an increase in impressions, an average click rate (CTR) and total traffic since the previews were put online”. In fact, a 4% increase in the click rate from IA overviews compared to normal research results.
Here is this graphic:
The second was published yesterday by Kevin Indig on Growth memo That said, he saw “the quotes AIO send less clicks to quote the URL”. In fact, he said that there was almost a 9% drop in click rate from IA overviews compared to normal research results.
I think Kevin’s data is a little better because he took a little more time to let the data accumulate, when Ross did his study, the IA glimps were not really fully deployed. In addition, Kevin has removed a lot of aberrant values that can have an impact on the authenticity of the data.
Anyway, these are the two studies that the people of our industry were looking for – so I thought I would share them both so that you can all the revisions.