We are used to displaying Google displaying ads in its search results and even ads that appear on websites all the time. However, Google goes further to introduce ads into the IA glimps. For those who do not know it, AI’s overviews summarize the subject of your Google research request to save you time.
To explain how these announcements will be displayed in the IA previews, Google allows us to experience an example of its official blog. Google states that if you have spent a day in a park and you now have grass spots on your jeans and do Google search on how to get rid of it, you will now find moves and other relevant products listed like sponsored products below.
According to its appearance, these commercial products will appear on the basis of their notes and their popularity, which makes them all the more viable for users. As Google notes,
Instead of having another search to find the right product, the relevant purchasing ads appear directly in the UA overview, allowing you to quickly and easily find the perfect solvent (or any product, whatever either).
In addition, these Shopping advertisements would only trigger specific research requests which requires it. These advertisements in AI previews do not take us by surprise from Google presented A demonstration of the way research and shopping announcements would appear in IA’s overviews in May this year during the Live Marketing Conference.
Google Lens is based on similar basic feature to help buyers easily find products. If you use Cut to search Or are looking with your camera, Google Lens instantly displays relevant products. In addition to that, from this week, Lens also gets an upgrade, displaying a more useful results page.
Speaking directly to advertisers, declares Google, “This presents a unique opportunity for advertisers – 75% of American consumers are excited when they meet a new product perfectly aligned with their needs. With shopping advertisements, you can connect with motivated buyers when their interest is stung. »»
During the recent Google for India event, we also had a good overview of how we can soon ask with videos to get answers in AI. Although advertisements in Google AI previews are currently limited to American users, they will soon extend to other regions. It will be interesting to see how AI’s overviews adopt these announcements more without disturbing the user experience.
What do you think of Google’s advertising approach in AI’s overviews? Tell us in the comments section below!
