AI and generation x: AI and generation x

Armida Ascano, content director and innovation facilitator at Trend Hunter, explored the evolution of the relationship between AI and generation X at her conference on Trend Hunter innovation, stressing how this intermediate generation uses technology to improve efficiency and creativity. As a generation born between 1965 and 1980, generation X experienced the rise and the drop in major technological progress. Initially, they adopted innovations focused on entertainment such as video games and successful films, to later integrate technology into their professional life during the technological boom.

As young professionals, the Gen Xers were rented for their creative contributions. However, when the technological bubble broke out, they were forced to pivot, by prioritizing stability on innovation. Today, they recognize the ability of AI to optimize their multitasking and daily responsibilities. With 60% of the Gen Xers faced with the challenge of taking care of parents and children, household solutions focused on AI offer essential relief. At the same time, 45% of the Gen Xers consider AI to the workplace as a positive force for efficiency rather than a threat.

For the young generation Xenos (45 to 52 years), AI serves as a tool for personal and professional update. In particular, 66% express enthusiasm to explore new interests, demonstrating a strong desire for continuous learning. Platforms fed by AI like Samsung Food and Connected Fitness Systems are aimed at their growing appetite for enrichment and convenience, strengthening the role of AI as a productivity and passion facilitator.

Curious about generation X and other major generations such as generation Y and generation Z? Then join the future 2025 festival in new YorkOne of AI’s best conferences to understand the impact of AI.

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