Artificial intelligence, cars technology and new entertainment gadgets for the house will be the main themes exposed during one of the biggest annual events on the technological calendar.
The CET trade fair opens in Las Vegas on Tuesday, where thousands of companies ranging from giants such as Samsung, LG and Sony to newly formed start-ups, will reveal new products and ideas at around 100,000 participants.
The event is often used not only to announce new consumption devices and services, but also to introduce conceptions of concepts and ideas that offer an early overview of the place where the technological sector is heading in the years to come.
The expert in the Industry Leo Gebbie, of the CCS Insight analyst company, said that he expects the accent put by the technological sector on AI continues this year, But warned of “AI fatigue” as technology becomes an expected point of discussion rather than a “truly convincing story”.
“These has pivoted management in recent years and has become more and more a show focused on categories such as home entertainment and automotive segment – there is a huge amount of floor space dedicated to these two areas”, he said.
“The AI will also undoubtedly be an omnipresent theme of all the main Keynotes and press conferences, as well as a subject that extends to the show.
“However, we reach a point where AI is now just a subject of discussion expected rather than a real major story which is a general theme but with few significant announcements.
“We have said for some time that” AI fatigue “is a risk and that it is more difficult than ever for companies to deliver a truly convincing story around AI.
“It is likely that there will be a stronger accent on the use of AI to tell special categories. For example, Smart Home is a segment that needs a new life that has been breathing there for some time now.
“AI can play a precious role here in terms of helping to revive a certain excitation.”
Gebbie added that wider themes in the show were probably a “mixed bag”, but said that he expected to see the range of strange gadgets which are traditional for the Convention.
“Other categories of devices in CES are a mixed bag. Smartphones tend to no longer present a lot to the show, and portable devices are also a fairly minor category these days, “he said.
“That said, we expect some of the usual” strange and wonderful “new products to make the headlines, but once again deteriorating fairly quickly.”
Last year, LG and Samsung were one of the companies to show conceptual versions of transparent television screens, while robots are also often a common show during the event.
A colleague expert in industry and analyst Paolo Pescatore, founder of PP Foresight, also stressed how the automotive technology has become in the foreground in recent years.
“Sometimes you might be confused with thought that these is now more an electronic car show rather than the consumer,” he said.
“The boundaries between the two are blurring while a lot of technological companies continue to accumulate in this category given the growing importance of software.
“Beyond traditional car suppliers, we will see a multitude of companies highlighting a variety of solutions and features for this large category.
“Everything about infodivement, smarter modes of transport, more AI, security and of course the EV load. All roads lead to autonomous driving with the AI generation playing a key role. »»
He added that the show also offered the possibility for individual nations to plead in favor of their national technology sectors, with a number of British companies expected during the event.
“Of course, there are many other areas to study in a spectacle as large as CES, such as robots that play a key role in most of the areas addressed in this room.
“Specific verticals, including physical form and well-being, and sports technology also, all part of the portable technology which itself will be well represented, are fertile zones, the areas that develop in AI And faster tokens.
“The event represents an opportunity for countries to demonstrate their technological leadership.
“France generally stands out as one of the most new and well represented. Others will seek to intensify and put themselves on the global card with niche products and inevitably fueled by AI. »»