Dublin, February 06, 2025 (Globe Newswire) – The “Report on the artificial intelligence market in 2025 marketing” was added to Researchandmarkets.com offer.
Artificial intelligence in the size of the marketing market has increased exponentially in recent years. It will drop from $ 27.83 billion in 2024 to 35.54 billion dollars in 2025 at an annual growth rate (TCAC) of 27.7%. The growth of the historical period can be attributed to the development of skills and to the acquisition of talents, to the explosion of data and to the analysis of megadonts, to the personalization and segmentation of customers, to predictive analysis and forecasts, marketing automation platforms.
Artificial intelligence in the size of the marketing market should see exponential growth in the coming years. It will reach $ 106.54 billion in 2029 at a compound annual growth rate (TCAC) of 31.6%. The growth of the forecast period can be attributed to an increasing integration of AI into electronic commerce, to the emphasis on explainable AI and ethical marketing practices, a greater adoption of AI for the Customer segmentation, progress in image and video recognition, improved personalization strategies, advanced predictive analyzes.
The main trends in the forecast period include the mapping of customer journeys improved by AI, real-time analysis for exploitable information, AI in the optimization of marketing by e-mail, recognition of emotions and Analysis of feelings, optimization of visual research.
The increase in the adoption of virtual assistants is about to be an engine of the growth of artificial intelligence on the marketing market. Virtual assistants, delivered on the Internet or specific networks on demand, have taken on importance, especially among small and medium -sized enterprises aimed at rationalizing their commercial models. Take advantage of conversational technologies such as virtual agents and chatbots can considerably reduce customer support costs, which can save businesses up to 30%. Consequently, the increased adoption of virtual assistants should catalyze demand in the field of artificial intelligence marketing.
The growing adoption of data analysis solutions in marketing should propel the growth of artificial intelligence (AI) on the marketing market. Data analysis implies the examination, cleaning, transformation and interpretation of data to extract valuable information, identify models and support decision -making. These tools have become essential for marketing companies, allowing them to better understand customer behavior, deliver targeted offers, feed potential customers and improve lead rating.
Technological progress emerges as a key AI trend in the marketing market. Software companies introduce advanced technologies to support automated and integrated commercial models. For example, in June 2024, Infosys, a digital service company based in India, launched Infosys ASTER, a series of marketing services, solutions and platforms fueled by AI aimed at offering engaging brand experiences , to improve marketing efficiency and to drive growth business. This initiative supports the transformation of AI marketing by offering an integrated and real -time vision of customers, brands and channels, helping companies to maximize their return on investment marketing (King).
The main companies within artificial intelligence (AI) on the marketing market intensify their efforts to introduce a marketing co -pilot to gain a competitive advantage. This system refers to an AI -based mechanism that helps supervise or manage marketing activities. For example, in February 2023, Dealtale, a software company based in Israel, unveiled co-pilot marketing. This characteristic exploits artificial intelligence (AI) to offer marketing specialists immediate answers to complex questions concerning their historical, current and anticipated performance measures. It allows marketing specialists to find out about their performance measures and quickly receive data -based responses from their marketing and sales battery, encompassing platforms like Salesforce, HubSpot, Google Analytics and Various Social Channels .
Large companies operating on artificial intelligence on the marketing market include IBM, Salesforce., Amazon, Facebook, Oracle, Appier, Gumgum, Heuritech, Netbase Quid, Essecast, Persiado, Albert Technologies, Affectiva, Conversica, Brave Bison Group, War Room, Smallgiants.
This report focuses on artificial intelligence on the marketing market which is experiencing strong growth. The report gives a guide on trends that will shape the market over the next ten years and beyond.
Covered markets:
1) By technology: automatic learning; IT in the context; Natural language treatment; Computer vision
2) By offering: equipment; Software; Services
3) By type of deployment: Cloud; On premises
4) By request: advertising on social networks; Search for advertising; Dynamic price; Virtual assistant; Content curry; Sales and marketing automation; Analysis platform; Other applications
Sub-section:
1) By automatic learning: predictive analysis; Client segmentation; Recommendation systems
2) by IT in the context: marketing based on location; Personalization in real time; Behavioral targeting
3) by natural language treatment (NLP): chatbots and virtual assistants; Analysis of feelings; Content generation
4) By computer vision: image recognition; Video analysis; Augmented reality applications
Key attributes:
| Report attribute | Details |
| Number of pages | 200 |
| Forecast period | 2025 – 2029 |
| Estimated market value (USD) in 2025 | 35.54 billion dollars |
| Planned market value (USD) by 2029 | 106.54 billion dollars |
| Compound annual growth rate | 31.6% |
| Covered regions | Global |
Key subjects covered:
1. Summary of executives
2. Artificial intelligence in the characteristics of the marketing market
3. Artificial intelligence in marketing market trends and strategies
4. Artificial intelligence on the marketing market – macroeconomic scenario, including the impact of interest rates, inflation, geopolitics and cocoat and recovery on the market
5. Global artificial intelligence in marketing growth analysis and the strategic analysis framework
5.1. Global artificial intelligence in the analysis of pestel marketing (political, social, technological, environmental and legal factors, engines and constraints)
5.2. Analysis of final use industries
5.3. Global artificial intelligence in the analysis of the growth rate of the marketing market
5.4. Global artificial intelligence in the size and growth of the historic marketing market, 2019-2024, value (billions of dollars)
5.5. Global artificial intelligence in the size and growth of the Marketing Forecast market, 2024-2029, 2034F, value (billion dollars)
5.6. Global artificial intelligence in the Total Marketing Market (TAM)
6. Artificial intelligence in the segmentation of the marketing market
6.1. Global Artificial Intelligence in Marketing Market, Segmentation by Technology, Historic and Forecast, 2019-2024, 2024-2029f, 2034f, Billion $
- Automatic learning
- IT in the context
- Natural language treatment
- Computer vision
6.2. Global artificial intelligence on the marketing market, segmentation by offering, history and forecast, 2019-2024, 2024-2029f, 2034F, billions of dollars
6.3. Global artificial intelligence on the marketing market, segmentation by type of deployment, history and forecasts, 2019-2024, 2024-2029f, 2034F, billion dollars
6.4. Global Artificial Intelligence in Marketing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029f, 2034f, Billion $
- Advertising on social networks
- Search for advertising
- Dynamic price
- Virtual assistant
- Content curry
- Sales and marketing automation
- Analysis platform
- Other applications
6.5. Global artificial intelligence on the marketing market, sub-segmentation of automatic learning, by type, history and forecasts, 2019-2024, 2024-2029f, 2034F, billions of dollars
- Predictive analytics
- Customer segmentation
- Recommendation systems
6.6. Global artificial intelligence on the marketing market, IT sub-section to the context, by type, history and provisional, 2019-2024, 2024-2029f, 2034F, $ Millilion $
- Marketing based on location
- Customization in real time
- Behavioral targeting
6.7. Global artificial intelligence on the marketing market, sub-segmentation of natural language treatment (NLP), by type, history and forecasts, 2019-2024, 2024-2029f, 2034f, $ Millilion
- Chatbots and virtual assistants
- Analysis of feelings
- Content generation
6.8. Global artificial intelligence on the marketing market, computer vision under-section, by type, history and forecasts, 2019-2024, 2024-2029f, 2034F, billions of dollars
- Image recognition
- Video analysis
- Augmented reality applications
7. Artificial intelligence on the regional marketing market and analysis of countries
7.1. Global Artificial Intelligence in Marketing Market, Split by Region, Historic and Forecast, 2019-2024, 2024-2029f, 2034f, $ Milliar
7.2. Global artificial intelligence on the marketing market, divided by country, historic and forecasts, 2019-2024, 2024-2029f, 2034F, billions of dollars
8-29. Artificial intelligence specific to the country in the analysis of the marketing market
30. Artificial intelligence on the marketing market for competitive and business landscape profiles
30.1. Artificial intelligence in the competitive market of the marketing market
30.2. Artificial intelligence in profiles of marketing market companies
- IBM
- Dirty
- Amazon
- Oracle
31. Artificial intelligence on the marketing market of other major and innovative companies
- Apple
- Gum
- Heuritech
- Quid netbase
- Quantcast Corporation
- Persado
- Albert Technologies
- Affection
- Conversation
- Group of courageous bison
- War Room Inc.
- Small times
- Scream
- Major Tom
- Blueshift laboratories
32. Global artificial intelligence on the benchmarking marketing market and competitive dashboard
33. Mégenres and key acquisitions in artificial intelligence on the marketing market
34. Recent developments in artificial intelligence on the marketing market
35. Artificial intelligence on the marketing market of high potential countries, segments and strategies
For more information on this report, visit https://www.researchandmarkets.com/r/9lo09k
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