Unlike many competitors, Apple treats a large part of its AI features on the aircraft, taking advantage of its latest A18 and A18 PRO chips, specially designed for high performance and energy -efficient automatic learning. For tasks requiring greater computing power, Apple uses Calculation of private cloudA system that processes data safely without storing or exposing it to third parties.
Apple’s long -standing reputation to prioritize confidentiality gives it a competitive advantage. However, even with robust guarantees, no system is infallible. The characteristics of compromise – in particular those related to messaging and notifications – could become a gold mine for social engineering regimes, threatening the very confidence on which Apple has built its brand.