Apple is using custom AI chips Inferentia and Graviton from Amazon Web Services for search services, Benoit Dupin, Apple’s director of machine learning and AI, said today at the conference. AWS re:Invent (via CNBC).
Dupin said Amazon’s AI chips are “reliable, precise and capable of serving (Apple) customers around the world.” AWS and Amazon have a “strong relationship” and Apple plans to test whether Amazon’s Trainium2 chip can be used for pre-training Apple Intelligence and other AI models. Amazon announced rental opportunities for the Trainium2 chip Today.
Apple has used AWS for over 10 years for Siri, Apple Maps and Apple Music. With Amazon’s Inferentia and Graviton chips, Apple saw a 40 percent efficiency gain, and with Trainium2, Dupin said Apple expects an efficiency improvement of up to 50 percent with pre-training.
Nvidia is the market leader in GPUs for AI training, but companies like Amazon aim to compete with lower-cost options.
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