Apple iPhone 16 range Hit the stores in around sixty countries on Friday, but new phones have not stolen the shelves exactly.
Some analysts attribute Teepid demand for new phones to the fact that they lacked a key attribute of the box: the characteristics of very publicized artificial intelligence of the technology giant.
“One of the key factors of demand below what the iPhone 16 Pro series is that the main sales argument, Apple Intelligence, is not available during the launch alongside the iPhone 16 version”, TF International Securities Apple Ming-Chi Kuo wrote in a blog.
Despite the best efforts in the company, the launch of Apple Intelligence is more complicated and written than most marketing that suggests.
New iPhones are preloaded with iOS 18, the latest Apple software upgrade. Unlike previous relationships, however, iOS 18 does not include improvements in artificial intelligence. Instead, Apple Intelligence will start with iOS 18.1, which should arrive in October, according to Apple.
Consumers anxious to test Apple Intelligence can download a public beta version of iOS18.1 which was made available Thursday – only three days after the release of iOS 18. The features of the intelligence of Apple integrated in iOS 18.1 include “text rewriting tools” and a “new siri design”, The Verge reported.
Pre -orders sales of the first week of the iPhone 16 series fell by around 13% compared to those of the iPhone 15 series during the same period last year, noted Kuo. “The key factor is the lower demand for the IPhone 16 Pro series,” she said.
Kuo has added that Apple employees, who usually have to wait several weeks after the release of new iPhone models to buy them, are able to use their discounts on new phones now.
“This could be another sign that early demand for the iPhone 16 is lower than expectations,” Kuo wrote in a Publish.
The deployment of Apple’s intelligence will be progressive
Once iOS 18.1 officially published, Apple Intelligence will be integrated into applications such as email and notes. The new technology is designed to simplify daily tasks such as list writing, “(operator) Apple power silicon To understand and create a language and images, act between applications and draw from the personal context to simplify and speed up daily tasks, ” according to at Apple.
Apple Intelligence should also ensure that the Apple virtual assistant, Siri, works better – although improvements can probably be subtle at first. With the first iOS upgrade, Siri will be equipped “with richer linguistic understanding capacities”, according to Apple in a description From the iPhone 16 on its website. Users will also be able to communicate with Siri by text “and switch to fluidly between text and voice because they accelerate daily tasks”.
Apple Intelligence will also work on iPhone 15 Pro models, once the software updates.
CNET’s main editor, Lisa Eaddicicco, told CBS News that she was not surprised that the request for iPhone 16 did not go through the roof.
“For people who seek to upgrade, these are no longer improvements from one year to the next,” she told CBS News. “I think the days of purchase of the last iPhone of each year are behind us. I think that if you have a phone that has several generations, it is the people who will really benefit the upgrade because you get a longer battery life.”
People only upgrade when they “need” a new phone, said Eaddicicco, which is generally every three years, according to CNET data.