The humorous advertisements of Workday – entitled “Carmen the Rock Star” and “Goodnight Rock Stars” – should make their debut during the Masters golf tournament. The campaign juxtaposes the rebellious world of rock music with corporate culture, playing in a fun way the concept of office office called “rock stars”. While celebrities make fun of business life in advertisements, the underlying message highlights advanced AI advanced business solutions. The campaign is used to differentiate the capacities of the WORKDAY AI of competitors by emphasizing its Roles based on AI agents, which can manage hundreds of tasks through functions such as payroll, recruitment and financial audit.
From the point of view of consumers, the entertainment value of the campaign can draw attention, but the real interest in the decision -makers of the companies stems from the promise of workday of efficiency of efficiency focused on AI.
Image credit: working day