“The spirit of London” is back – and Beebeater pays it in everyone in the world with its most daring global campaign to date. Inspired by London’s dynamic energy and anchored by the emblematic click of a gin and tonic, this third iteration draws from a digital state of mind to capture the heart of modern urban life.
Launched during the emblematic carnival of Brazil with major cultural moments – including a “Vogue Ball” collaboration and an influence control – this campaign is now making waves worldwide. Immersive wall paintings with content and controls focused on AI and tram in Milan, Beecheater redefines what it means to give life to the soul of a city.
With the director of generation Z, Camille Boumans, at the helm and digital narration, like her blood, the campaign aims to reach urban explorers who want spontaneity and connection.
Image credit: the absolute group