Live at work or work to live? Gen Z and Millennials will redefine future companies.
Steve Jobs called him “collecting points”. This is where you read and investigate several things at the same time, both historical and waiting. It could be to seek an industry, to study economic and industry trends, by examining technological trends, by examining what tends with emerging generations such as generation Z and generation Y. Well, you bring you together All these “information” and gather it in points to see where the information points intersect, where they align and where they could point in the future.
Speaking of the future, a lot of research, advice and accounting firms like Gartner, McKinsey, Accenture and Deloitte Publish Industry Reports focused on the future, either on trends, industry or emerging markets. One of these accenture relationships focuses on the trends in life that become more and more important for generation Z and generation Y, because they seem very focused on the future of all that is the climate, the environment, housing and happiness.
THE Accenture Life Trends 2024 The report highlights several life trends that could provide information on the types of businesses that future entrepreneurs may want to create. We will provide an overview of these life trends and, hopefully, provide reflection on reflection with regard to current and future entrepreneurs.
Customers will always be number one. The article tells how companies, due to profitability problems or the use of next generation technology, can really move customer satisfaction in the priority list. It would be a mistake. Especially with the values of generation Z and millennials that expect the brand’s confidence, transparency, honesty and kindness of the planet as critical. These generations “sniff” any gap in terms of customer satisfaction or other values that they are dear. If you plan to create a business and serve these generations, spend a lot of time knowing them, their joys and their fears, then deliver a business that puts them at the center.
Have you talk to me? While more and more companies incorporate a generative AI in their transaction and commercial models, it will be a double -way street with regard to customers. The level of personalization through mobile and internet technologies has already increased fairly high. Now place an AI tool perspective in “conversations” or interactions with customers and it becomes really interesting. On the one hand, it can actually become more personal. On the other hand, it can go to places where the humanity of the “brand” will suffer. Who will lead to the “language” that the AI tool will use? Will he understand the values of the brand? Will the customer really feel heard? Interesting times. No matter what you do or use, stay on the brand’s humanity as Northstar.
When did the objective become mediocrity? No one, the company or the brand is qualified to be mediocre. But that’s exactly what could happen when you use next generation AI or technology in your business. Your intentions are to improve business processes, maintain cost control, be as effective as possible. So where does innovation and creativity play in this environment? Will employees have the will and latitude to be creative or will the “systems” control the level of creativity of the company? Fortune promotes fat. However, how daring and creative people in an environment designed to focus on technology, processes and rules?
Do we use technology or use us? Not so long ago, it seemed that we adopted the technology we used for very certain things and we checked it. Now the technology is so sophisticated, forget how AI will accelerate this, that it starts to seem that technology could assert its control. Algorithms that make research or purchase decisions, reorganization of stock reorganization programs, decision -making of the supply chain, etc. Use Google Maps for travel and this suggests another route based on traffic conditions … which makes this decision? However, entrepreneurs use technology in the future, it must integrate into our lives and not control them.
The way of traditional life has changed. Previously in the 1960s, you worked hard, you are married, bought a house, had children, worked harder, then you retired to Florida. Well, let’s go. For generation Z and generation Y, they do not have a real path of milestones and definition of success. Looking at their lives, they are looking for less historical stages and more in the sense of what defines happiness, success, goal and, ultimately, a kind of balance between life and work. As a new start-up or new brand, you must be aware of the perspective of this generation which is more focused on “life” than working and knowing that it always works through it.
Like most industry reports or trends, it is an interesting reading as most are. After all, it is a question of “collecting points” to acquire a kind of insightful understanding of the future.