Clarityx, an AI -led data analysis and advice company, supported by the founders of Mapmyindia, has unveiled Poulse places, a new research analysis tool that follows and analyzes the trends in the movement and behavior of consumers of India between locations and periods.
Accessible via the Clarityx website, Place Pulse already transforms the way stakeholders interpret and act on consumer behavior focused on location. With this launch, Clarityx makes it possible to make smarter decisions and reaffirm your mission to put clarity in motion.
According to Rakhi Prasad, Clarityx co-founder, Place Pulse is not only a dashboard but a real-time movement card for India, allowing users to identify demand peaks, decode consumption models by location and strategy with precision. By dealing with more than 9 GB of daily newspapers and more than 450 million monthly research records, the platform offers a more intelligent, faster and more profitable alternative to traditional surveys and expensive feedback tools.
Pulse squares allows users to follow hyperlocal trends between states, districts and even rural-urban divisions, monitor more than 12 industry categories, in particular restaurants, health care, tourism and finance, and to save information on time that reveals rush hour and seasonal demand changes. It also offers geospatial heat brands and early trend forecasts, making it a powerful tool for those looking for field information.
Certain key ideas of the platform understand that 49% of all research in India concerns religious places, followed by 23% for hospitals and clinics, indicating a strong cultural interest and linked to health. Goa saw a peak of 62% of research related to tourists in November, becoming the most sought after destination of the month.
Andaman & Nicobar and Goa paved the way in advertising and bar research, representing 25% to 30% of all requests in the restaurant category. In Andhra Pradesh, bakery research has increased from 5% in January to 36% in April. Kamrup Metropolitan in Guwahati recorded the highest research activity in Assam, while Sri Ganga Ram Hospital was Delhi’s most excavated hospital in 2024.
Clarityx says that Pulse places is relevant for a wide range of users. Companies can optimize marketing and expansion plans depending on the real demand of consumers; Retail and hospitality players can identify high potential areas for stores, hotels and deductibles; Decision -makers and town planners can use real -time location data to guide infrastructure and service development; And investors and analysts can follow the interest and dynamics of the consumer market before making headlines.
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