Segwise has introduced new Creative Analytics feature on its user acquisition platform fueled by AI. This functionality uses multimodal AI to analyze various elements of advertising creatives, such as visuals, text and audio, on different advertising networks. By automatically scoring these elements, the platform gives an overview of their impact on performance measures such as installing by a thousand (IPM), the click rate (CTR) and the return to advertising expenses (ROAS). This allows users to identify creative components that cause better commitment and optimize their advertising strategies accordingly.
In addition to automated markup, the Creative Analytics functionality supports personalized beacons, allowing users to follow unique specific elements in their campaigns. The platform also offers a personalized dashboard, allowing users to create reports on aggregated creative data from several advertising networks. This helps to identify the most efficient assets and effective beacon combinations for different geographies and advertising networks. Overall, the Creative Analytics functionality aims to improve creative work flow by providing data -oriented information to stimulate user acquisition yields.
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