The Spotify playlist function mixes a generative AI with its robust customization engine to help users create personalized reading lists depending on guests or open creative themes. Rather than manually selecting songs, users can grasp a mood, an idea or a sentence – like “Sunset Drive” or “Coffee Shop Jazz” – and receive an organized reading list that adapts to their listening habits.
For Spotify, this integration improves user engagement by increasing the time spent on the platform and by offering a more intuitive discovery experience. For companies in the music or digital content sectors, this indicates a broader trend: change towards content generated by AI which seems only personal. It also opens up new opportunities in the brand-consumer interaction, in particular for campaigns involving an audio brand or experiential marketing. The tool reflects the continuous investment of Spotify in the use of AI to deepen the personalization of users.
Image credit: Spotify AI Reading List