The Croatian startup Peekator recently obtained a seed investment of € 300,000 by Omnia Investments. Future plans of the company are to focus on the development and expansion of products on the British market.
Take a look is a market Research platform for customer experience (CX) This provides solutions to agile teams, making the search fast, easy and accessible to each brand. Founded in 2018, the startup has already established itself as a precious actor in industry. The CEO and founder Marine MRša shares that Peekator offers the possibility of investigating more than 100 million consumers in more than 100 countries and targeting them according to more than 20 different criteria (demography, interests, habits, etc.).
Some of Peekator’s biggest customers include DM, Kaufland, Zagrebačka Bankka, Coca-Cola HBC, Hep Opskrba, Maistra. The startup focuses on CX research mainly by testing new campaigns in various formats (video, visuals, messages), in the development of new products, and Monitor consumer satisfaction. Customers can also keep an eye on surveys, examine research results and do their own analysis with additional platform features.
To provide excellent research, Peekator relies on a team of experienced sociologists and data experts. Despite this, the startup operates towards Research process automation In order to reduce human error and devote oneself to analyzes and information from the data collected.
“Our main mission of the platform is to automate 90% of the research process and leave the human factor exactly where it brings the greatest value in the research process, and that is to say the implementation place of research and writing conclusions “,” reveals Mr. Ša.
Currently, Peekator is Present in Croatia, Slovenia and Serbia. The reason why the Croatian startup chooses to attack the British market then is the lack of major competitors in the region. In addition to that, the British market is much more advanced and much more important in terms of market research budget, size of internal research teams and, of course, the number of potential customers.
“Everything that brought us to this level will not take us to the next. We know that a whole new set of challenges awaits us that we cannot wait. Entering the British market is something that we have been waiting for for a long time and we wanted to mark it with the brand change ”shares Mrša in a interview.