Google finally retracts on the content generated by AI
Contents generated by AI. Three words sending a thrill in my spine.
It takes only a few scrolls on LinkedIn to find SEO (supposedly) SEO experts preaching the value of the generative creation of AI content and the scale of your AI content workflow. And you can see the results of their work in the search results. The amount of basic, bland content, obviously generated by AI, is amazing.
But the tide can turn. It seems that Google has finally lowered its foot. Aleyda Solis shared the update below of a recent central event Search central in Madrid.
Quality assessors Are people hired by Google to assess the quality of search results. They assess web content online with Detailed directivesAnd their comments are used to influence research. So, if they are told to classify the content of AI as of low quality, this is a big news. This is the clearest proof to date Google does not appreciate the content generated by AI.
What does this mean for digital public relations?
At Energy PR, we have never been on board with the content of the AI. It is lazy and does not have the broader expertise and the true understanding that good human writers provide. But above all? It is generally shit.
Yes, some SEOs could recommend using AI for content creation, then adding experience, expertise, authority and confidence (Seeat) to spice it. And some AI tools could even market as humanized and undetectable. But are they really? And is it the same as writing a place of expertise and authentic authority on a subject? No, absolutely not.
The AI undoubtedly transforms our sector. But content creation is not the place where it adds the most value.
My point to remember is as follows: if you have thought of investing in content generated by AI, think again. And if you already do, please stop. The future of content marketing is not a sloat generated by AI. They are real people, real expertise and real prospects.
IA previews are now linked to research results
It is public notoriety that Google wants to keep people on the search engine results page (SERPS). This is how it makes money. But now he seems to have pushed him a little further. This month, Google has announced that it now read AI’s overviews to its own search results.
As Reported in search engine landA Google spokesperson said:
“To help people explore subjects more easily and discover relevant websites, we have added links to certain terms in AI glimps when our systems determine that it might be useful. Similar to our” long -standing people “are also looking for functionality”, our tests show that people find it useful. IA’s overviews continue to have important web links, which we also relax. “”
Imagine that you are looking for information on the best public relations software. Google is launching an AI preview summarizing the best tools. You click on a link, in the hope of being directed to websites, authorizing the software revision. But instead, you are directed to more Google searches – probably with more generated responses to research. Bright.
Does this improve the user experience? I really doubt it. You can see people getting stuck in AIO loops – just click on AI responses in search of a real source. And it is before considering the increase Disinformation potential. Honestly, it’s not a great look.
What does this mean for digital public relations?
It makes our work much more difficult. How can we really influence audiences and create brands if research results lead people to more research results? How will our carefully designed messages end after being reworked by AI five times? Whether it has an impact on the media coverage gained or possessed the content on site, this could massively dilute our work.
Hopefully Google will decide to go back. It’s already Surveyed to promote its own servicesLike Google flights and hotels. So this last update is not there to stay … but who knows. Research is in such a strange place that everything could happen. We will have to wait and see.
Google Discover extends to the office
Term with good news. This is potentially a very good update for publishers and PR.
Google Discover is a personal and organized set of content recommendations in the Google application. It has become a crucial chain for publishers, so much so that it is now The largest repository of the circulation of the realization.
Currently, it is only available on mobile. But Google has just announced that it was Coming to your office home page When you open a new Google tab. And with office computers taking into account 36% of all trafficThis could open a brand new audience for publishers.
What does this mean for digital public relations?
It is very welcome, good news for our sector. More trafficking for publishers means more eyes on the brands of our customers and more opportunities to influence their audience. And, the fact that Google discovers is a personalized flow means that we can be quite confident that we head to the right audience.
Certainly, it is not without risks. As reported by the press pressWe already see publishers of British news projecting clickbaity parts for the sole purpose of capturing clicks of discoveries. But Google algorithm updates are never far behind. We are therefore convinced that he will soon be cleaned. And I hope Discover will remain a key channel for years to come for publishers and PRS
Written by
Ben Eaglestone, the data lead to the public relations company PR energy