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Pocket Gamer Connets, the main series of international conferences for the World Games Industry, returns to San Francisco From 17 to 18 March 2025.
This essential event will unite more than 750 industry professionals for two days of learning, pitching and networking. Participants will dive into conference tracks organized in an expert manner exploring the latest mobile trends, covering everything, industry growth engines, user acquisition and HTML5 in the investment landscape, monetization and UGC.
One of our expert speakers is Bigo advertisements Head of the world company Eden Liu, who should host the discourse entitled: “Key trends and monetization strategies in the mobile game”.
Before the conference, we gave Liu a rapid interview for their reflections on the trends in the major game industry, including emerging markets, AI and privacy.
Pocketgamer.biz: What is the most common error you see being made in the game sector?
Eden Liu: Choose the bad subcategory of games (such as hypercASTUAL GAMES).
If you could give other mobile game companies a advice, what would it be?
Do not count too much on short -term advertising monetization to the detriment of the long -term commitment of players.
Where are the next major opportunities on the mobile game market?
Emerging markets. Regions like Southeast Asia, Latam and Mena are experiencing rapid growth in mobile games. With the increase in the penetration of smartphones and improving payment infrastructure, these markets offer enormous potential for the acquisition of users at a lower cost.
What is the most important key performance indicator (KPI) for you – and why?
Helping game studios growing from zero to one and evolving is what really defines the value of a B2B company.
What is your greatest aspiration / objective in mobile games?
My biggest aspiration in mobile games is to fill the gap between innovation and monetization, helping developers to transform excellent ideas into sustainable companies.
What do you think will be the next big disruptor in mobile games?
Development and customization of games powered by AI. The AI transforms the way the games are designed, from the generation of procedural content to dynamic difficulty adjustments. AI personalization will improve players’ commitment by adapting experiences, recommendations and monetization strategies in the game.
What is the biggest challenge facing the mobile game industry today?
With Apple ATT (Application Transparency of Applications) and the Google confidentiality tank, targeting and allocating traditional advertisements have become more difficult, increasing the costs of the AU and making more difficult for developers to lie down profitably. This change requires game studios to adapt new growth strategies.
What developments have been undervalued by the mobile game industry?
The rise of hybrid games and their impact on the retention and monetization of users.