The report linked below was recently shared in Figshare.
Of Social Media Lab (Ted Rogers School of Management by Toronto Metropolitan University):
The state of generative use of AI in Canada 2025Written by Dr Anatoliy Gruzd, Philip Mai and Anthony Clements Haine from the Metropolitan University of Toronto, rely on a survey made up of census with 1,500 adults conducted between February 19 and March 1, 2025. Safety.
Key conclusions
- Adoption – But especially occasional: Two -thirds of Canadians (66%) have tried a Genai tool, but only 30% use them daily or every week for leisure, work or study. Leisure remains the main entry point, especially for older adults, while young Canadians lead to study and work.
- Knowledge and skills gap: Only 38% are convinced to be able to effectively use Genai or follow new developments. On a seven elements quiz, respondents were only 2.5 correct answers and 51% admit that they have little or no understanding of how IA companies manage their data.
- AI in the editorial room: A majority believe that the media already counts on Genai for publishing (57%), translation (56%) and data analysis (51%); 43% think that AI writes whole items. Comfort with the content generated by AI is the highest for lifestyle and lowest and lowest subjects for politics, crime and international affairs.
- Elections anxiety: Two -thirds (67%) are concerned about the Genai could influence the results of the elections, and 59% say that they no longer fully trust the new online policies due to the possible manipulation of the AI. More than half (54%) are unlikely to use chatbots for electoral information, although the opening is higher among Canadians on the right (34%) than Canadians on the left (23%).
- Mixed prospects, high surveillance request: Canadians are divided on the net societal impact of Genai (39%positive, 34%negative, 27%neutral), but united around the main concerns – safety and confidentiality (72%), information reliability (68%), employment of employment (68%) and effects on higher education (68%). A regulation on overwhelming majority back: 78% want companies to be held responsible for the damage caused by AI tools, with 77% of support rules for current AI and 76% for future capacities.
Recommendations
The report highlights usable advice, in particular:
- Policy: Adopt transparent standards on data and compulsory risk assessments for high impact deployments of Genai tools.
- Education: Integrate the literacy of the Genai in the K – 12 and post -twosth programs to strengthen critical thinking and technical skills.
- Industry: Develop clear disclosure practices so that users understand when and how Genai is involved in content creation.
Directly Full announcement
Directly Full text report
Authors: Anatoliy Gruzd,, Philip Mai,, Anthony Clements Haine
27 pages; PDF.
Filed Under: Data files,, Management and leadership,, News,, Customers and users
About Gary Price
Gary Price (gprice@gmail.com) is librarian, writer, consultant and frequent speaker based in the metropolitan region of Washington DC. He graduated from Mlis de la Wayne State University in Detroit. Price has won several prizes, notably the SLA innovations in Technology Award and the former of the year of the Library and Information Science program of the Wayne St. University. From 2006 to 2009, he was director of online information services on Ask.com.