Apple’s domination in the world smartphones market continued well in the 2024 sunset era, but Samsung managed to break through after a drought dates back to 2018. Counterpoint Research has just published its last Tracker report for world combined models Covering phones sold worldwide between January and November of last year, presenting the domination of Apple users at the top despite the price of the premium sticker of the iPhone.
THE iPhone 15,, iPhone 15 pro maxAnd iPhone 15 pro took the first three places in the same order. The fifth, eighth and ninth position were seized by the iPhone 16 pro max,, iPhone 14And iPhone 16 prorespectively. The only other premium phone on the list came from Samsung, marking a crucial step for the company’s flagship line of the company.
The year 2024 marked the first time that a phone in the Galaxy S series appeared in the world list of the best-selling smartphones after a gap of more than half a decade. THE Galaxy S24 Ultra’s Impressive sales, according to Counterpoint, are the result of the generative tools of Samsung AI offering a new experience avenue to buyers.


“Growth can be attributed to what it is the first smartphone with Genai’s capacities, arousing significant interest in consumers. The accent put by Samsung on these innovative features led to solid market performance and a first engine advantage, “notes the counterpoint research analyst Rastogi in a press release shared with digital trends.
A surprise victory
Samsung was one of the first manufacturers of smartphones to make a big problem on AI generating experiences on smartphones. The commercial company currently its battery under the name of Galaxy AI and doubled with the arrival of the Galaxy S25 series earlier this year.
Although generative AI tools have not been able to revolutionize the experience of the smartphone, and a healthy pile of them are quite gadgets, there are still a few tips that can be useful to day The day.


For example, the accent on the accessibility of Samsung, in particular live translation tools and interpreter mode, has been well executed. There are still rough corners with understanding local accents, but practical utility is definitely there.
“It is designed to make people’s time and make people’s lives easier. This is technology to help you live a better life. »Annika Bizon, Senior Marketing and Omnichannel Director of Samsung in the United Kingdom and Ireland, recently, recently Said digital trends.
For people who prefer a fun montage control touch on their photos, there are a whole bunch of things assisted by AI available for users of galaxy smartphones. If you are intrigued to have a taste, digital trends An exhaustive guide on how to use these fun tools And what to expect.
Although it is not quite the best. In a side by side comparison with Apple’s own solution that arrived with Apple Intelligence, taking the iPhone turned out to be more precise in the digital trend tests. In particular, Apple’s arrival in the “AI phone” race was quite late, and some of the portions, such as shortcomings, were so terrible that the company had to break them.
Samsung, on the other hand, has only doubled on his AI efforts. During the event unpacked this year, the company presented Now Bar and now Brief, which will essentially keep you aware of a whole lot of things, upcoming meetings and health statistics for rapid controls for a variety of activities .


Assistance to the call can translate votes in real time, while the Assistance Cat will do the same for textual conversations. The navigation assistance will summarize the web pages, Transcript Assist will work its magic (read: transcription, summary and translation) via the recorded application. There are assistance writing tips, Apple’s writing tools, in the Notes application.
Audio assistance and drawing assistance are among the new features of the AI announced in 2025, which already have a counterpart in the Apple telephone and tablets. Regardless of knowing whether competition was the first in these AI conveniences, it seems that Galaxy Ai Focus de Samsung definitively touched the sensitive cord with Galaxy buyers.
“In terms of use cases at the moment, these writing assistants, the writing of AI, this kind (sic) of the tools are very useful to them,” said Tarun Pathak, research director at Counterpoint, In an interaction with the nucleus earlier this year. He added that consumers are not enthusiastic by the entire AI bundle, but in the coming years, the AI agent could generate a significant change.