San Francisco (AP) – Google injects its search engine with more artificial intelligence that will allow people to express questions about images and occasionally organize an entire page of results, despite the past misadventures with technology with misleading information.
The latest changes Announced Thursday Herald the next step in a youthful cure led by AI that Google launched in mid-May When he started responding to certain requests with summaries written by technology at the top of his influential results page. These summaries, nicknamed “IA seen”, made publishers fear that fewer people would click on research links to their websites and underestimate the traffic necessary to sell digital advertisements that help finance their operations.
Google attacks some of these current concerns by inserting even more links to other websites in AI glimps, which have already reduced visits to general publishers such as specialists in the journal of the New York and Technology Technology such as Tomsguide.com An analysis published last month By the specialist in research traffic Brightdge.
The same study revealed that the quotes in AI previews lead more traffic to highly specialized sites such as Bloomberg.com and the National Institute of Health.
Google’s decision to pump even more AI in the search engine which remains the jewel of the crown of its Empire of 2 Billions of Dollars leaves little doubt that the company Mountain View, in California, attaches its future to a technology Powering the largest change in industry since Apple unveiled the first iPhone 17 years ago.
The next phase of the evolution of Google AI is based on its 7 -year objective functionality which deals with objects on objects in an image. The objective option now generates more than 20 billion requests per month and is particularly popular among users aged 18 to 24. It is a younger demography that Google tries to cultivate because it faces the competition from alternatives of AI propelled by Cat And Perplexity which are positioned as response engines.
Now people will be able to use the goal to ask a question in English on something they consult through a camera goal – as if they were talking about it with a friend – and get search results. Users have registered in testing new research features activated by voice in Google Labs can also take a video of moving objects, such as fish swimming around the aquarium, while asking a conversational question and being presented An answer by an AI overview.
“The whole objective is that we can make the search easier to use for people, more effortless to use it and make it more available so that people can look for any way, anywhere” , said Rajan Patel, vice-president of Google research engineering and the founder of the objective of the objective.
Although AI’s progress offers the potential to make research more practical, technology sometimes spits bad information – a risk that threatens to harm Google’s search engine if inaccuracies become too frequent. Google has already had embarrassing episodes with its IA previews, including Advise people to put glue on pizza and eat rocks. Business blame These missteps on data gaps and online troublemakers deliberately trying to direct its AI technology in the wrong direction.
Google is now so confident that it has corrected part of its dead angles from the AI that it will rely on technology to decide what types of information is on the results page. Despite its bad culinary advice on pizza and rocks, AI will initially be used for the presentation of results for English requests on recipes and meal ideas that have entered mobile devices. The results organized by AI are supposed to be broken down into different groups of clusters made up of photos, videos and articles on the subject.