Google will start to display ads in IA previewThe summaries generated by the AI that it provides for certain Google search requests, and will also add links to web pages relevant to some of these summaries. He also deploys the research results pages organized by AI in the United States this week.
The growing importance of AI in the basic research product of Google is an effort to prevent users from moving on to alternatives like OPENAI Cat Or PerplexityWho use AI to answer several of the questions traditionally asked about Google. Perplexity said In May, that its global user base had reached more than 85 million web visits – a drop in the bucket compared To Google, but impressive since the perplexity launched only two years ago.
Since its launch this spring, AI’s overviews have been the subject of great controversy, becoming viral for its dubious declarations And Questionable advice (like adding pizza glue). A recent report From the SE classification, a SEO platform, noted that IA’s overviews cite websites which “are not entirely reliable or based on evidence”, including obsolete studies and lists of paid products.
The main problem is that AI’s overviews are struggling to discern, on occasion, whether it is a source of information is facts or fiction, satire or seriousness. In recent months, Google has changed the functioning of AI, including the limitation of responses linked to current events and health subjects. But the company does not pretend that it is perfect.
“We will invest in AI’s overviews and make it even more useful,” said Rhiannon Bell, vice-president of the user experience for Google Search, in a press briefing. “We do everything we can to bring the right content to our users.”
Be that as it may, Google says that IA’s overviews have led to an increase in Google’s research commitment, especially among people aged 18 to 24 – a key demography for the company.
Now Google takes action to earn money from functionality by adding announcements.
USA users on Mobile will soon see advertisements in AI glimps for “relevant requests”, such as research on how to remove a jeans. The advertisements, which have a “sponsored” label, will appear alongside other unwindered content in AI summaries and will be drawn from the Google shopping and research campaigns of advertisers.
The advertisements on the AI previews have been available for a selection of users for some time, and Google says that internal data show that they have been well received.
“People have found the advertisements in useful IA overviews because they can quickly connect with companies, products and relevant services to take the next step at the exact time they need,” wrote Shashi Thakur, vice-president of Google advertisements, in a blog article shared with Techcrunch.
But advertisements also allow the previews of AI. A format, a carousel of the results of the sponsored products, is integrated directly into the summaries of the AI, positioned in a manner which pushes the non -weighted content under the fold.
The new design for AI’s overviews arriving with the announcements includes links highlighted towards web pages that could be relevant. For example, for the research “Do air filters protect your lungs?”, The IA glimps could show a link to a study on the American Lung Association air filters.
The overhaul was in testing for several months and now takes place in the regions where AI saws were already live, notably India, Brazil, Japan, Mexico, the United States and the United Kingdom
Finally, a separate product, the research results pages organized by AI, are making its debut in the United States on mobile this week. Research on recipes and the inspiration of meals – for example, “What are the good vegetarian aperitifs or dinner ideas that wow?” -can draw a page of AI-AAA-Argaged content from the web, including forums, articles and YouTube videos.
However, they do not include the advertising formats of the IA previews.
“A personalized Gemini (model) generates a full page experience with relevant and organized results,” said Bell, referring to Google Gemini Family of AI models. “With these pages of results organized by AI, we surface more diverse content formats from a more diverse set of content.”
Google says it plans to extend these pages to other categories of research in the coming months.
Publishers can be collateral damage.
A study revealed that IA previews could negatively affect around 25% of publishers’ traffic Due to exceeding web page links. On the income side, an expert quoted by the New York Post estimated The fact that the previews generated by AI-AI could lead to more than $ 2 billion in publishers’ losses thanks to the drop in the resulting advertising views.
Search results generated by the AI of Google and rivals Do not seem to envelop the traffic of large publishers. In their most recent income, Ziff Davis and Dotdash Meredith Parent IAC characterized impacts as negligible.
But it can change as Google, which orders More than 81% of the world research market, grow Presentation of AI and pages organized by AI for more users and requests. According to a estimateAI previews are only displayed for around 7% of research in July while Google started the functionality to make adjustments.
Google says he continues to take into account the concerns of publishers in the work of his IA research experiences.