AI glimps take place at all researchers based on the United States in Google Search, putting the AI glimps available to hundreds of millions of researchers by next week, Liz Reid, the company new research manager,, announcement At Google E / S. The IA previews will soon be launched in more countries and will be available for more than a billion users by the end of the year.
Hema Budaraju, Product Director, Search Generative Experience, Google, told us that liaison cards in IA previews generate a higher click rate than traditional web search results. However, Google does not decompose prints and will not click on data for AI’s overall links Google research console.
In addition to the IA previews, Google is Deploying new research features on research laboratoriesIncluding reasoning capacities in several stages, planning capacities, research results organized by AI and new feature of the Google objective.
What are AI’s overviews? IA previews were introduced as part of the Search for a generative experience last May 2023. He opted Google search labsuntil Google began to test the IA previews In the wild for a subset of users in March 2024.
AI previews gives responses to requests using generative AI technology powered by Google Gemini. He provides some extracts from an answer according to his understanding of the requests and the content he found on the subject on the web.
Here is a gif of the appearance of AI glimpses in Google research:


Limited requests. You will not see AI glimps for all your research. AI’s overviews are reserved to answer more complex questions where Google believes that it can add value beyond the search results, Budaraju told us. If the AI preview does not add value to the default Google Search, Google will not display an AI preview.
Google does not say what percentage of requests will generate an AI preview. I asked several times and I was told: “We will not share these figures.”
I asked if we would not see the AI glimps only when the announcements are not displayed, and I was told that this was not the case. The types of requests on AI previews will display “less to do with advertisements” and more to do with the addition of value to research results, Budaraju said. Reid wrote“As always, advertisements will continue to appear in dedicated slots throughout the page, with clear labeling to distinguish organic and sponsored results.”
Google can display IA previews for health, medical and financial queries – YMYL requests (your money, your life).
A recent study ended Google displays fewer AI sets Since the start of the tests a year ago. In addition, only common Similar data showing IA previews appear much less often recently.




Clicks. We extended That when Google launches the IA and SGE glimps (by the way, the preview of the AI is graduated from SGE and laboratories, so we must call these IA and non -SGE glimps, said Google ), that Google would only launch them for questions that would not do any advertising and revenue.
Budaraju told us that the click rate on AI viewing liaison cards is in fact higher than the click-based web results, similar to what we have seen for star extracts, She declared.
Empowerment of overview in the research console. Google will begin to report the IA preview impressions and clicks in its relationships on the research console, but will not distinguish those generated by traditional research and the overall view of AI. Google will bring them together, said Budaraju. There will be no way to see if your site has been referenced in IA glimps, if there was an impression for the IA previews, and a click for the IA previews.
This approach is similar to the use of Copilot by Microsoft in Bing Search, formerly known as Bing Chat. Webmaster Bing tools grouped prints and clicks for the co -pilot with normal web search clicks. This is how Google appears (or not) Star extracts in the search consoleDespite the creation of a Filter for that in 2016 But never throwing him to the public.
For me, it makes me feel that Google (and Bing) hides something from content creators. That clicks and CTR from these responses powered by AI may not generate a healthy click rate for publishers. I mean, why don’t they show these details?
When AI’s overviews are wrong. Like any new technology, things can go wrong. We have recently seen glimpse of you to advise you to drink urine to pass a renal stoneGoogle deleted this answer within 24 hours. In the past, we have seen examples of the way the old features were mistaken.
Researchers can point out harmful and inaccurate IA glimpses by clicking on the three points at the top of the OI -viewing view. The results of AI glimps should improve over time, displaying less inaccuracies, just as we have seen with featured extracts when those that have been launched.
Disengage. Since AI is seen is a research feature, the only way to opt for your site by relying in AI previews is via normal search controls. This means preventing your site from being completely displayed in Google Search, either via robots.txt, meta tag controls or other means.
Google added a help Describing the means to try to display your content in AI’s overviews. Google wrote: “IA’s overviews offer an overview of a subject or a request based on a variety of sources, including web sources. As such, they are subject to research Preview controls. “”
Researchers have no way to withdraw from these IA overviews at the moment.
Featured extracts. The star extracts do not disappear. They will continue to appear on the search results even with these new IA glimps. Some thought that the AI previews would be a replacement for the star extracts, but at this point, Google told us that the star extracts will continue to appear in the results of Google research.
Advertisements. Google Ads will organize its Google Marketing Live (GML) event on May 21. I am sure they will announce a lot of features based on advertisements at the time (More on GML HERE).
“Innovation and improvements in the user experience on research has historically opened new opportunities for advertisers. As we saw when we managed to go from the office to the mobile, “said a Google spokesperson at Search Engine Land. Google has extended, “as we use a generative AI to extend the types of questions to which we can help people and serve new research intentions, we see this also opening up new opportunities to make advertisements useful and businesses To connect with customers. “
Google also said that “people find announcements above or below the previews of the useful AI. And we continue to experiment with new advertising formats, including research and shopping advertisements alongside research results in AI previews. »»
Why we care. Like it or not, IA’s overviews take place to researchers this week in the United States and in more countries later this year. Will it always be perfect? No, but this is the next evolution in Google research.
Google has been testing them since last year, telling us that they served billions of requests using a generative AI. The company claims that people click on a greater diversity of websites thanks to AI and users “like the responses” they provide.
“All of this is made possible by a new personalized gemini model for Google research. It brings together the advanced capabilities of Gemini – including reasoning in several stages, planning and multimodality – with our best research systems in class, “said Reid.
And there is more to come. Google added a bunch of New AI features at Google research laboratories, including::
- Reasoning capacities in several stages
- Google research planning capacities
- AI Research results organized
- Google Lens Ask with video
You can find out more about these new features here.