Google would have tested a new research feature called “AI mode”. AI mode in Google seems to be a new way of looking for by asking more open and exploratory questions, with the possibility of following.
What is AI mode. AI mode is described as “research to research intelligently (ING) for you – organize information in easy to digest ventilation with links to explore content on the web”, according to a disclosed email obtained by 9TO5GOOGLE.
AI mode is more for open and exploratory questions that may not be well served by what we see today from Google search results. This includes requests that ask Google looking for advice and comparisons, as well as exchanges that allow follow -up questions.
He uses Gemini 2.0, according to the details.
What it looks like. Here is a screenshot obtained by 9TO5GOOGLE:
Types of requests. Here is a list of types of requests, AI mode is good to answer:
- “How many boxes of spaghetti should I buy to feed 6 adults and 10 children, and have enough for a few seconds?”
- “Compare wool, down and synthetic jackets in terms of insulation, water resistance and sustainability”
- “What do I need to start with Aquascaping?”
- Follow up: “What are the nearby stores to buy supplies?”
More. We first learned the IA fashion advice in early December With an Android APK observation, in the application code. Android authority that common Some screenshots of the AI mode buttons.
I wonder if the View of comparison of the overall view of the AI is part of this or not.
Why we care. AI mode could come to Google search applications and perhaps somehow directly to Google Search. This can have an impact on how people consume research results and, ultimately, click on your site.
These IA glimps already have a Very negative impact on click rates From Google to your site. Will AI mode worse?