GoogleNew Summary of Food Research Summaries of Artificial Intelligence (AI) Could have a significant impact on online publishers by keeping users from their websites and to the results of the technology giant, potentially reshaping the online landscape and arousing concerns among content creators that count on traffic website for advertising revenues.
Functionality, defined to reach more than a billion people by the end of the year, generates subject summaries that can reduce the need for users to click on other websites. Industry experts also highlight the growing threat of IA startups competition as OPENAIThis could question Google’s domination in research and reshape the online trade landscape.
“For so long, websites and SEO specialists have written articles on game research algorithms”, ” Onajite Omarefounder of KonvartA search engine optimization tool (SEO) that uses AI, told Pymnts.
“You can search for a recipe on Google, but the first results will include 2000 words about the history of food or what the chef thought by considering cooking this meal. This is a lot of unnecessary information when whatever you want is a simple recipe, “said Omare. “We have seen from the similar market on the product examination market, a lot of text without direct experience with the product in order to rank high. With AI, you can immediately get the answer you are looking for without additional jargon.
Google’s AI research continues
Google AI will generate search summaries for complex requests or when users reflect or plan. The search engine will hierarchize the traditional links and announcements of the website for simple searches such as search for local businesses or the verification of the weather.
The company plans to integrate assistant type planning capacities directly into research, allowing users to request tasks such as creating a 3 -day meal plan and receiving a variety of web recipes.
Google has also announced progress towards “multimodality”, testing features where users can ask questions via video. For example, users could film a defective product, download the video and ask the search engine to diagnose the problem, as demonstrated with a broken disk player.
The mobile research space can also be to be won. Bloomberg Friday May 10 Apple Finalizes an agreement to integrate the OpenAI Chatppt into iOS 18 and also discusses the license of Google’s Gemini chatbot.
The research fueled by AI could be bad news for many websites based on clicks. According to the Gartner research company, the traditional volume of search engines will decrease 25% by 2026, with AI chatbots and other virtual agents capturing a large part of research marketing.
“Biological and paid research is vital channels for technological marketing specialists who seek to achieve awareness -raising and demand for demand generation”, ” Alan Antinsaid Gartner vice-president analyst press release. “AI (Genai) solutions are becoming substitutes response engines, replacing user queries which previously may have been executed in traditional search engines. This will force companies to rethink their marketing channel strategy as Genai becomes more integrated into all aspects of the company. »»
AI Research Options
When you discuss the most effective AI tools for internet searches, Omare has highlighted Gemini and Chatgpt as particularly useful for locating specific information. However, she pointed out that for AI competitors to really contest Google, they will have to modify the default search behavior of users.
“Four billion people use Google, which still retains the highest share on search engines,” said Omare.
AI companies could associate with popular web browsers to become the main search engines. They could also target specific markets, such as companies with high research intensity, said Omare. She also discussed the impact of research on online trade AI, declaring: “AI models must improve to provide specific links to products or services for direct purchase or generation of leads. “
Marc McCollumthe director of innovation of Rapatativetold Pymnts that he had profound concerns about the implications of the generative research of content creators.
“Our initial analysis suggests that SGE could considerably reduce the traffic directed to the websites of content creators, which has a direct impact on their advertising revenues and, by extension, their livelihoods,” said McCollum, believing that ” The total impact of revenues on creators would be $ 2 billion in $ 2 billion in $ 2 billion in $ 2 billion in $ 2 billion in $ 2 billion In $ 2 billion in $ 2 billion in $ 2 billion in 2 billion a year. »»
McCollum has also questioned the use of intellectual property of content creators.
“The current model does not adequately compensate for creators for the use of their work, nor does not line up with the principles of fair use,” he noted.
He stressed that this is a question of survival for many independent creators.
“Content creators are the backbone of a diversified and dynamic digital ecosystem, and their work deserves recognition and remuneration,” said McCollum.
Not everyone is dark in the prospects of Ai Search. Michael HasseA cybersecurity and technology consultant told Pymnts that AI -based research can be both useful and hindering consumers looking for specific products such as jackets.
“With traditional research features, the first pages of results will be dominated by companies that have perfected their referencing or paid for a preferential placement,” said Hasse. This often leads consumers to settle for products that are only “good enough”.
However, AI -based research can potentially find “the boutique product which is” perfect “, but which had been deeply deeply and invisible before”. Hasse noted that “AI has done the hard work to dive through a much higher number of results that any human could have time or energy to find the perfect element.”
On the other hand, Hasse warned against the “dark side” of the research based on AI, where “the experts in enterprising referencing will use AI to generate millions of” products “to fill all combinations possible features and features in the hope of capturing AI-AI market-based market. This could lead to a new challenge to determine which products are real in a large sea of ”vaporware”.
The impact of the research fueled by AI could already be noticeable.
Shawn DalyMarketing teacher at Niagra Universitytold Pymnts that “AI already removes Google research customers … With Chatgpt entirely integrated into Microsoft Copilot search, Bing wins approximately 0.5% per month in recent months.”
In addition, he predicted: “The product Claude d’Anthropic and other great players of AI will find partners to challenge the domination of Google.”
Daly addressed the impact of research on online trade AI, declaring: “uncertainty is the main contribution of AI to electronic commerce.”
He explained that unlike the stable google referencing rules and relatively easy to understand, “digital marketing specialists will have more difficulty sailing in the multipolity future advertising will probably not be so easy to organize and manipulate. »»
The integration of artificial intelligence by Google in its research and workspace tools has aroused excitement and concerns among the first beta testers and industry observers. Katie Wilsonfounder of Serious moonlight consultingTested the characteristics fueled by AI and told Pymnts that it appreciated the research and consolidated responses provided by the search results improved by the AI.
She also expressed her concern about the potential impact on publishers and content creators.
“Many people are wondering if it is the end of research based on links and how user behavior will evolve,” said Wilson. “In addition, how it will affect those who live on traffic on their sites for advertising income.”
While Google continues to deploy its features fueled by AI, questions arise on the future of user behavior and click rates.
“If something is summarized at first sight, why click on a site?” Wilson asked. She said these themes will be tackled at the next Google Marketing Live Event, where announcements and tools have integrated the AI which should be announced.
What is ahead of research
So what does all this mean for the future of the Internet? It’s hard to say with certainty. Google is in a delicate position here. On the one hand, they want to offer users the best possible experience by providing quick and precise answers to their questions. But on the other hand, they cannot just cut all the publishers and advertisers who create the content that makes the Internet what it is.
Google will have to balance several factors. They will have to find ways to use AI to improve and speed up research while ensuring that users have a reason to click on websites and engage with content there. Publishers and advertisers will also have an eye on this, because their livelihoods depend on people visiting their sites.
In the end, the impact of the push of Google AI is always a large question mark. Will this change the way we use the internet, or will it be a progressive change? Will publishers and advertisers find new ways to adapt, or will some be left behind? We will look at them closely in the months and years to come while Google continues to deploy these AI features.
One thing is certain – the Internet has never been the same for a long time, and Google has always been at the forefront of these changes. It will be interesting to see where they then take us.