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2024 was a record year for social networks platforms.
Facebook and Instagram still have the share of the lion for social media advertising expenses, and Tiktok has gradually requested a larger section of social media advertising budgets, reports the industry to show.
But it is not only advertisers who see big victories on the social: content creators have become an essential element of social commerce strategies, and the explosion of generative AI has created amazing levels of efficiency in Social media marketing departments.
There is no doubt that the social media landscape will continue to present both challenges and opportunities for brands that invest in their presence on social networks. The only thing that has not changed: marketing specialists who are able to stay ahead of emerging trends will be better placed to connect with their audience more authentic and impactful.
While we are looking at the coming year, here are key trends to shape social space – and actions that marketing specialists can now take strategically successful trends.
AI and Automation: The Content Creation Revolution
Artificial intelligence is entering a new adoption era, and marketing specialists are increasingly adopting AI tools to overcome their content strategies.
Marketing specialists using AI solutions have been able to reduce the time they have spent content up to 50%, a recent Emplifi survey revealed. These massive efficiencies allow marketing teams to focus on high -value and significant tasks, the creation of complete campaign strategies to invest more time in public commitment efforts that make the needle on the objectives of most important income from a brand.
The generative AI turns out to be a versatile tool in content workflows: 51% of marketing specialists questioned report it to generate legends; 38%, based on it for the analysis of trends and the ideation of content; And 29%, by taking it from personalization and optimization tactics, according to Emplifi research.
As AI tools become more sophisticated, they will serve as a cornerstone of innovative marketing strategies.
Contents generated by the user: the power of authenticity
The content generated by users (UGC) continues to occupy the front of the stage because users are increasingly requiring the authenticity of the brands they take care of. The UGC not only promotes confidence, but also provides tangible commercial results.
The income generated by the UGC increased 63% in annual shift, reaching 8 billion dollars; In addition, the web pages featuring UGC provided an increase of 11% of the average value of the order (AOV) compared to those without, illustrating the capacity of the UGC to inspire higher expenses.
To take advantage of this trend, marketing specialists must actively encourage content sharing between their social media subscribers and reward customers who contribute. Whether it is to present premium products, to offer organized agreements or to amplify social evidence, the UGC allows brands to establish stronger links with their audience while stimulating profitability.
Subjects and bluesky: Alternative contenders in textual space
The threads, the emerging textual platform of Meta, are gaining momentum: it has 275 million monthly active users and count. Although still behind 611 million X users, Threads becomes a great player thanks to Meta continuous investment in its development. Features such as “for you” and “following” flows suggest that the platform will continue to evolve, creating new opportunities.
Marketing specialists must look closely at threads, especially for its potential as a real -time customer support tool. Due to the accent placed by Meta on the promotion of the community and the improvement of platform features, threads could become a precious channel for brands that seek to deepen the commitment and provide support experiences transparent.
Bluesky, who originally started as an “internal” project on Twitter over five years ago, is another relatively new social media platform that recently attracted attention, although he still has A catch -up to be done before reaching the popularity of the sons.
According to reports, Bluesky has won more than 20 million users since its launch as a beta only an invitation in 2023, then removing invitation status in 2024. In November 2024, a Bluesky representative told USA TODAY: “The platform is to see a record activity in all measures, including tastes and follows them.”
AR and VR: Ready for spotlights
One thing that marketing specialists know how to be true is that the omnichannel presence will continue to reward brands. In this spirit, augmented and virtual reality (AR and VR) could finally have their moment of escape this year.
Meta’s second generation Ray-Ban intelligent Ray-Ban have already exceeded sales expectationsreport the growing interest of consumers. They establish a new standard for AR clothing with their elegant design and their transparent integration of functionality.
For brands, RA and VR constitute an exciting border for immersive narration, product demonstrations and experiential marketing.
As adoption develops, these technologies could redefine how brands interact with the public and how the user interacts with the brand, mixing digital innovation with a real impact.
Zero and first parts lead customization
During the presentation, a experienced professional always follows the golden rule to “know your audience”. Data to zero and part can drive content and Marketing strategy resulting in new summits of success.
These data not only to test the personalization of regulations (think of the GDPR), but, when associated with social insight, can also feed loyalty and repeat purchases.
We see the intersection of social marketing and zero and first part data downright on the horizon.
Ahead
The coming year promises exciting opportunities for social media marketing specialists who are attentive to the constantly evolving social media landscape.
From the exploitation of the efficiency of the AI and the adoption of the authenticity of the UGC to the exploration of emerging platforms and the drawing of portable RA and VR potentials, the possibilities are vast for Marketing specialists wishing to experiment and invest in non -traditional campaigns.
By prioritizing these trends, the brands will not simply follow the pace of their competitors – they will take the charge, forging deeper links with the public and leading to long -term success.
More resources on social media marketing
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