Despite the rise of the AI and alternative search engines, Google remains the king of research in 2024. The research giant deals with billions of research requests daily and is the most visited website in the world.
In this report, we deeply plunge into the latest data on the number of people use Google and the number of research they process every day.
People using Google Stats (best choices)
- About it 8 323 333 333 Google searches every day
- Google process 96 335 Searches per second
- India has the highest Google adoption rate to 92.9%
- The United States represents 19.44% of all google traffic
- Google’s global market share between search engines is 91.47%
How many google research is there by day?
Based on September research data, Google processes approximately 8 323 333 333 Research per day. This is equivalent 96 335 Research per second or 5 780 093 Research per minute.
According to a 2019 surveyThe majority of users claim to use Google more than three times a day. Based on our more recent data, the average Google user performs 2.6 Research per day.
| Time laps | Number of research |
| Every day | 2.6 |
| Every week | 18.2 |
| Every month | 78 |
| Every year | 949 |
Source: Search for the explosion subject industry
Number of Google searches over time
During the first year of Google, they only treated 3.5 million Research per day. This figure has gone roughly 3.3 billion in 2012.
| Date | Daily research |
| September 1998 | 10,000 |
| September 1999 | 3,500,000 |
| June 2000 | 18,000,000 |
| August 2004 | 200,000,000 |
| August 2012 | 3,300,000,000 |
| Septemeber 2024 | 8 323 333 333 |
Google’s domination over alternative search engines has remained stable for years. In 2024, their global market share was 91.47%. With 5.44 billion Internet users would mean approximately 4.97 billion Use Google.
However, the real figure is a little lower. According to similar data, Google has generated 83.26 billion Visits in September 2024, including 3.209 billion unique visitors.
Some countries, such as China, have prohibited Google for its citizens. With more 1 billion Internet users, the lack of access to China, is the reason why the estimated number of Google users is lower on the basis of similar data compared to the total estimates of Internet users.
Other countries, such as Iran (73.14 million Internet) and Syria (6.25 million Internet users), also prohibited Google.
Here is a quick glance at Google’s global market share in January since 2015:
| Year | Market share | Annual change |
| 2015 | 89.62% | – |
| 2016 | 91.01% | 1.55% |
| 2017 | 92.78% | 1.94% |
| 2018 | 91.74% | -1.12% |
| 2019 | 92.86% | 1.22% |
| 2020 | 92.51% | -0.38% |
| 2021 | 91.86% | -0.70% |
| 2022 | 91.90% | 0.04% |
| 2023 | 92.90% | 1.09% |
| 2024 | 91.47% | -1.43% |
Overall, Google’s market share has remained stable over the past decade. However, notable changes took place during the analysis of the office market share of the platform.
People on desktop computers are less likely to use Google, mainly due to the rise of AI and alternatives like Bing and Chatgpt.
You will find below a ventilation of the market share of Google office search engines in January since 2015 compared to competitors:
| Year | Google market share | Bing market share | Yahoo market share | Yandex market share |
| 2015 | 88.10% | 4.53% | 4.13% | 0.35% |
| 2016 | 88.36% | 4.85% | 3.30% | 0.57% |
| 2017 | 89.06% | 4.59% | 3.08% | 0.58% |
| 2018 | 87.35% | 5.79% | 3.07% | 0.59% |
| 2019 | 89.95% | 3.99% | 2.84% | 0.39% |
| 2020 | 87.35% | 5.53% | 2.83% | 0.42% |
| 2021 | 85.86% | 6.84% | 2.76% | 0.69% |
| 2022 | 85.55% | 7.61% | 2.85% | 1.43% |
| 2023 | 84.69% | 8.85% | 2.59% | 1.31% |
| 2024 | 81.95% | 10.51% | 2.67% | 2.42% |
| Total | -6.98% | 132.01% | -35.35% | 591.43% |
Google control in the office search engines market remains solid but has regularly decreased since 2015.
In particular, the largest annual decline occurred in 2023-2024. During this period, Bing Chat was published and Chatgpt has become a general public tool for the public.
However, Google is still the favorite mobile search engine. Today, Google has 95.14% of the mobile search engines market.
Source: Live statistics on the Internet,, Statist,, Similar,, Statist,, Statcounter
Use google by region
In 2024, the United States had most of Google traffic, 19.58% In the previous three months.
India has the next highest level Google traffic, with 8.24%Brazil monitoring (5.86%) and Japan (5.82%).
Despite their massive populations, countries like Pakistan (45.7%) and Nigeria (45.5%) Classify fairly low on the list due to their low internet adoption rates.
| Row | Country | Sharing |
| 1 | UNITED STATES | 19.58% |
| 2 | India | 8.24% |
| 3 | Brazil | 5.86% |
| 4 | Japan | 5.82% |
| 5 | United Kingdom | 3.56% |
Although Google is the most used search engine in the world, its domination and its share of office research traffic vary according to the country. India opens the way to 92.9%followed from Italy to 87.84% and Spain at 87.05%.
Although the United States represents 19.51% of Google traffic, the country ranks below the world average (81.95%) has 76.25%.
| Country | Google use rate |
| India | 92.9% |
| Italy | 87.84% |
| Spain | 87.05% |
| Australia | 86.34% |
| Brazil | 86.12% |
| Hong Kong | 85.04% |
| Canada | 83.53% |
| United Kingdom | 83.08% |
| Global | 81.95% |
| France | 80.04% |
| Germany | 79.2% |
| UNITED STATES | 76.25% |
| Japan | 74.74% |
| South Korea | 68.24% |
| Russia | 25.01% |
| China | 4.44% |
Source: Similar,, Statcounter
Google Search User User Demography
Today, approximately 63% From the website traffic comes from people using mobile devices. And a large part of this traffic comes from Google.
In fact, based on Saberthe latest data, 72.73% From all the world’s Google traffic comes from mobile devices. In the meantime, only 27.27% from traffic comes from office computers.
These figures have remained relatively unchanged in recent months. For a more in -depth analysis, take a look at our Free 14 -day SEMRUS PRO trial here.
Perhaps surprisingly, Google users are more likely to be men than women. 57.96% Google traffic is masculine, while only 42.04% are women. However, they interact with Google differently.
You will find below a breakdown of activity for men against women when using Google.
| Male | Female | |
| Pages per visit | 11.65 | 12.76 |
| Average visit time | 15 minutes 16 seconds | 16 minutes 24 seconds |
| Rebound rate | 24.81% | 23.39% |
Men spend less time by visit and visit fewer pages than women. They are also faster to leave Google if the results do not respond adequately to their request with a higher rebound rate.
It is also more likely that someone visiting Google is under 35 years old. Actually, Over 50% From Google, visitors are 18 to 34 years old.
Meanwhile, users 55 and over represent only 16.13% Google traffic.
| Age group | Percentage |
| 18-24 | 21.59% |
| 25-34 | 28.68% |
| 35-44 | 19.54% |
| 45-54 | 14.06% |
| 55-64 | 9.76% |
| 65+ | 6.37% |
Conclusion
Despite the rise of AI and other changes in the research market in recent years, Google is still king.
While users are looking for increased confidentiality or more intuitive IA interfaces, Google’s market share could drop unless they can adapt to a new demand.
If you want to know more about Google search subjects, see these related items: Top Google Research And Most questions asked about Google.