In an article in Forbes, “The 5 largest commercial trends for 2025 everyone must be ready for the moment,“” Bernard MarrAuthor of the article and 20 business consulting books, concorded. “Pushed both by the regulatory pressure and consumer demand, the improvement of more environmentally friendly and sustainable business practices is certainly a key engine of change in 2025,” wrote Marr. “The most pressing of all, however, is the need to follow the pace of the evolution of customer requests, with the data massively showing that green identification information is a key factor in purchasing decisions.”
Try AI for business development
More advice on my part: Give AI for business development a road test. Gil Cargill is a consultant of the industry I have mentioned before. He has developed programs specifically for sales, OCS and micro market operators, and he offered readers and listeners to sales sales delivery
“We have spent the last two years to be seduced by the potential of the generating AI and knowing how it will change the world. But 2025 is the year when I believe that we are starting to see the organizations go beyond the media threw and start to integrate a generative AI into the commercial strategy, “wrote Marr. In “Human Plus ai: redefine work in the era of collaborative intelligence“, Marr noted that” according to EmphasisResearch, the generator will transform more than 40% of working hours in all industries, six commercial functions seeing more than half of their working hours reshaped by automation, increase and collaboration. »»
As Cargill points out, it is now time to start using AI as a commercial development tool. “Operators who are at the start of the start will benefit from a significant competitive advantage,” he said.
Marr also beats the same drum that we have heard in the convenience services industry for years: Customer experience is kingAnd he recommends the use of AI to generate greater information.
By 2025, the customer experience will be the determining factor that distinguishes companies on an increasingly competitive market. As industries evolve and consumers become more selective, companies that prioritize transparent, highly personalized and memorable interactions will gain an important advantage. Beyond the traditional competition on prices and quality, today’s consumers expect that brands engage with them according to their conditions – offering a service always exceptional adapted to their individual needs, wrote Marr.
The use of AI and data analysis can help companies understand the experience that customers are looking for. “AI and data analysis allow companies to collect more in-depth information on customer preferences and behaviors, allowing” large-scale hyper-personalization “. Each interaction is informed by real -time data, ensuring that customers feel that they are processed as appreciated individuals, ”said Marr. “Omnichannel strategies are also increasingly sophisticated, ensuring a smooth transition between online and offline contact points and offering a unified brand experience, whatever the place where they choose to get involved. This means that companies that put the customer experience at the heart of everything they do will harvest the awards in 2025. ”
Marr encourages companies to focus on resilience, and once again, AI is a key element. Resilience goes beyond the challenges of simple hardening, he says, requiring the ability to adapt quickly and integrate flexibility into basic operations. The navigation of disturbances such as supply chain breakdowns, skills or shortages of labor and the potential for external crises require a proactive approach. Understanding these risks is essential for companies to stay in advance. With their predictive power, technologies like artificial intelligence can play a crucial role in the formation of this preparation, he added.
“More than” the alteration of the storm “, resilience means developing the ability to respond to the unexpected and pivot quickly when the conditions make the foundations of the company. Understand how the risks such as the disruption of the supply chain, skills shortages and even the probability of future pandemics could have an impact on operations to strengthen the capacity to respond proactively. With its predictive capacity, technology like AI is sure to play a role, ”wrote Marr.
Marr adds: “As we enter in 2025, it is clear that companies must be ready to adapt to a rapidly evolving landscape. To take advantage of generative AI to the adoption of sustainability and improvement of customer experiences, trends shaping the future are both exciting and transformative. By remaining proactive and strengthening resilience in the face of uncertainty, companies can position themselves not only to survive, but also prosper during the coming year. »»