At the heart of the campaign is “we are all f ** ked”, an ironic clip created by the One23west agency. The anthem presents everyday people singing on their financial misfortunes after being the victim of scams focused on AI. The campaign highlights the growing threat of fraudulent investment plans fueled by AI through smart narilts and satirical words, which makes a subject otherwise intimidating more accessible and attractive.
Recent research reveals that 71% of British are concerned with AI investment scams, but more than half do not know where to look for reliable information. The campaign directs viewers to eviterascams.ca, where they can learn practical steps to protect themselves. Depending on the online video and social media, the initiative provides a stimulating message.