IA 2024 trends: predictions for the next wave of commercial innovation

The year 2023 launched a rebirth of artificial intelligence. This technology was not only available for large companies with data scientists – but thanks to intuitive tools, almost all businesses now have access to artificial intelligence (AI). From copying to personalized images, the content generated by AI can rationalize workflows and improve the quality of work – generally in less time and at a lower cost.

As a solopreneur or owner of a small or medium business (SMB), you must make the most of your resources. AI can look like a very advanced technology that is out of reach for ordinary people, but with tools like Adobe FireflyAdobe family family models of generative AI designed for safe commercial use, AI is both practical and available. With the right incitement, AI technology has the power to generate amazing visuals, optimize content and personalize customer experiences in a few minutes.

Due to its product and process capacities, AI is revolutionizing how solopreneurs and SMEs generate content. This technology is constantly evolving, it is therefore important to remain aware of the latest developments in artificial intelligence. We plan that these four trends will make AI more precious and useful for small businesses in 2024.

Trend 1. AI GENERATIVE

Generative AI is a type of artificial intelligence that can independently create new ideas. You provide AI certain existing data – such as text, images, music or an existing design – and it spits a concept based on your entries.

Unlike the ancient models of AI which could only reshuffle the inputs, the generator can offer more original ideas. This technology is perfect for:

1. Creation of unique commercial names
2. Automation of content creation for your website, email campaigns and social media
3. Optimization of blog content for search engines

Previously, the generator was exclusively available for corporate companies. However, thanks to the affordability of the generative tools of today’s AI, this technology will be much more easily available in 2024.

Platforms like Adobe Express and Firefly already integrates generative AI in their solutions. Firefly’s generative filling makes it a breeze to replace objects and people in any image with a simple text description. Firefly also includes the model model function, which generates modifiable models in a few seconds, which saves countless hours of design and publishing work.

Trend 2. Personalization

Consider that almost three -quarters of consumers want better personalization of companies when they share more commercial data or when technology is progressing – and At least 3 out of 5 people Suppose they would stop being faithful to companies that offer nothing less than personalized experience. This figure increased from 45% in 2021 to 62% in 2022, and it has continued to increase since then.

Consumers expect more personalization in the future, whatever the size of your business – they want individual experiences generated in real time. The problem is that it is almost impossible to offer personalization manually, and many SMEs think they need a huge data and marketing operation to carry out personalized campaigns.

Fortunately, the AI ​​makes the personalization available to all companies by:

1. Creation of customer segments from your existing data
2. Generation of AI ads that suggest personalized products according to visualization history
3. Personalized e-mail copy writing adapted to the history of each segment with your brand

If your small business has not invested in personalization, now is the time to do so by adopting ready -made AI tools for implementation. If you can dream, AI can do it for you. Create hyper personalized graphics for your marketing team or your customers with Adobe Firefly. The latest update allows you to form Firefly outputs on your existing images, allowing you to generate personalized graphics adapted to the aesthetics of your business.

Trend 3. Microinteractions

Micro-interactions are the small subtle design indices of a product or a digital website that improves the user experience. Consider them as mini-experiences that your customers have with your brand before and after conversion.

You can develop micro-interactions by creating an animation of a popper confetti when someone submits an order or the addition of visual progress bars to website forms. You can even offer multimodal conversations using AI personal assistants who increase the experience of a user with your content. The goal of micro-interactions is to delight your customers and make their interactions with you both more pleasant and memorable.

This may seem an additional step, but micro-interactions have the power of:

1. Increase user engagement by making your digital environment more interesting and intuitive.
2. Improve the user -friendliness and accessibility of your site, which could be as simple as confirming a form submission so that users know that their action has succeeded.
3. Reflect your brand’s unique personality with a coherent experience between the channels.
4. Save consumers to conversion with smoother and more reactive digital experiences.

Before the AI, companies needed a lot of graphic design resources to execute micro-interactions. Fortunately, brands will be able to capitalize on the power of micro-interactions in 2024 using AI tools.

Adobe Express models And the tools help you create engaging visual content that increases your micro-interactions. If you need inspiration in design, use the AI ​​power of Adobe Firefly to generate images and text effects according to your design objectives and brand style to rationalize the design process.

Trend 4. Accessibility

A 1.3 billion people have significant disability. This number represents 16% of the world’s population, or 1 of us out of 6. In the United States, which includes approximately 12 million blind or visually impaired And 48 million deaf or evilas well as disabled people.

When brands prioritize the accessibility of their content, people with disabilities can get involved without obstacles. Companies must be familiar with web content accessibility guidelines (WCAG), which provide testable criteria for website developers to ensure that all users can access and understand the content of the site. WCAG is the most referenced set of website accessibility standards and is largely considered to be the best way to start treating accessibility.

In 2024, more brands should take advantage of the AI ​​to make their content accessible using:

1. Image descriptions. AI tools can automatically generate alternative text for the images used in the content, although brands will always have to ensure that the descriptions are accurate.
2. Subtitling and subtitling. AI can help automatically create legends and video subtitles, which become Increasingly popular on social networks.
3. Accessibility test. AI tools for accessibility tests will improve the ability to assess and repair content automatically.
4. Smart agents. AI -supported cat feature can help make content long or more difficult to find easier to access neurodivers users.

AI is very promising for accessibility, but brands should not expect all user needs to be managed without human involvement. The improvements motivated by the AI ​​must be examined, and it is always important to carry out accessibility tests – for example, ensure that the image alternatives are precise and keyboard users can access all content, or using Adobe’s color contrast analysis To monitor the graphics for the contrast. The brands committed to doing the right thing focus on people, the goal and the community. They are dedicated to the abolition of obstacles to disabled people to help them improve their work with power, precision and ease of use.

Use of AI like Soloprenor or SMB

AI is a time saving tool that gives SMEs more capacity to offer incredible large -scale experiences. This can have a major impact on your workflow, helping you:

1. Save time. AI tools reduce the time spent on routine tasks such as data entry, content creation and customer service. They give more time to solopreneurs and SMEs to focus on strategic planning and business growth.
2. Automate repetitive tasks. Use a generative AI to organize and analyze data, write a copy or generate blog images. This technology reduces the chances of human error and frees you to focus on more added tasks to value.
3. Improve creativity. You don’t need to be a graphic designer to create amazing images. Trust the tools fueled by AI like Adobe Firefly to get design suggestions, build color palettes and develop creative site arrangements. Even for graphic designers, AI is a useful tool for arouse creativity. To save even more time, use a Adobe Express small business model To design rotating visuals in less time.
4. Ladder. AI tools allow the growth of SMEs quickly. With the right tools on your side, you can manage an increase in workloads without exhausting your resources.

If you want more influence on the creation process, count on AI tools for faster brainstorming. Consider AI as a useful acolyte that consolidates ideas in an interesting list to implement. Use this technology to think about brand elements, generate blog titles or create new product features according to customer comments.

Enter the advantage of AI

Just like 2023, 2024 will be a record year for AI. Whether you use technology for content creation or inspiration, These innovations generating AI Help small businesses to create a better job in less time. You also don’t need technical expertise to use AI – with Adobe Express And Adobe FireflyYou have an AI generative at hand.

Learn more about the Characteristics powered by AI in Firefly Seize these trends in artificial intelligence for 2024.