Digianne represents an innovative collaboration between Mederancasting and Aigency Amsterdam which responds to increasing concerns concerning diversity and authenticity in the visual content generated by AI. This initiative creates digital replicas of real individuals from various backgrounds and is positioned as offering brands an ethical alternative to the production of conventional synthetic media. The solution is particularly relevant for the brands facing contemporary challenges in content creation.
The Digianne platform operates as a bridge between traditional casting approaches and modern AI capacities, allowing advertisers to select from an organized database of human digital twins which maintain real facial expressions and physical characteristics. Approving themselves from models with real people rather than counting on algorithmic composites, Mederancasting and Aigency Amsterdam ensure that their platform provides marketing documents which better reflect societal diversity while offering the logistics advantages of digital production.
Image credit: Mederannecasting and Aigency Amsterdam