Apple has just shown a new blow for Arc Rival Google after making a decision of AI that will appeal to all iPhone users. According to Bloomberg Mark Gurman, Apple 18 iOS iOS capabilities will run entirely on the device – your iPhone – so there is no need for cloud treatment.
The move of iOS 18 is a huge victory if you care about the confidentiality of the iPhone, but it is not surprising, since Apple is known for its strong objective in the region. It also sends a strong message to the biggest Apple rival on Google Android that the iPhone manufacturer will do everything he can to win on the AI battlefield while the competition increases.
If AI is the next confidentiality battlefield, Apple’s last decision is made up to win at its … (+)
Apple iOS 18 should be launched during its global conference for developers in June, as well as powerful AI iPhone features, including improved SIRI and automatic summary. The iPhone manufacturer should also reveal his Plus detail strategy.
“While the world awaits the great disclosure of Apple AI on June 10, it seems that the initial wave of functionalities will work entirely on disk,” wrote Gurman. “This means that there is no cloud processing component in the company’s large language model (LLM), the software that feeds new capacities.”
This is a model that will feed the ATO strategy automobile features of Apple and hopes to stand out when it reveals iOS 18.
Why on the device is better for the confidentiality of the iPhone
The processing on devices is far superior to the cloud, simply because the data does not leave the iPhone. “Treating AI commands on devices available means that users have more comfort knowing that their entry requests are less likely to be monitored and analyzed by Apple and third parties,” explains Jake Moore, global cybersecurity advisor at ESET.
However, Apple’s capacities in iOS 18 and beyond will require a huge amount of data processing power. The iPhone manufacturer has invested in more equipment capable of hosting AI, and the iPhone 16 will be apparently delivered with an improved neural engine. Moore says that next generation iPhones are “more powerful than ever” and “clearly able to manage these major requests”.
And when AI requests are generated in the cloud, there is much more potential for data collection and abusive use by those who have important language models, says Moore. “Apple clearly thinks that all devices are increasing in power over time, AI on the device is more likely to be the norm, especially for those who are aware of privacy.”
Apple vs Google – AI confidentiality battlefield
The AI battlefield is accelerating and it is clear that Apple considers intimacy as an area that can help it win as iOS 18 is unveiled in June. And the iOS 18 iOS movement from Apple is a clear blow for Google and Android devices in general.
However, the execution of LLMS similar to Chatgpt without additional cloud support will be a challenge, says Android Authority, stressing that “some of the most sophisticated IA features of Samsung and Google still require the power of cloud servers”.
Samsung’s Galaxy AI includes offline capabilities in an “hybrid ai” approach, while the gemini nano ai model of Google Android authority.
The approach only on the devices will certainly bring out Apple, if the iPhone manufacturer can do it in iOS 18. It helps that Apple has the hardware and software and the platform of course, but at least some of the features are likely to be limited to the iPhone 16.
The following 12 months are an important time for Apple, after the iPhone manufacturer was prevailing on Samsung to become the largest smartphone manufacturer in the world. Apple smartphones expeditions fell by around 10% in the first quarter of 2024, while Samsung reached a market share of 20.8%, according to research by analyst IDC.
It is in this uncertain backdrop that Apple’s iOS 18 features will have to help the iPhone manufacturer to stand out – and the company must be convinced that its devices can bear the pressure of the supply of the ‘Ia. However, Apple can always change their minds or give users the choice to give some privacy for additional AI features in the future, beyond iOS 18.