It is not a secret that Apple has lagged behind Google When it comes to integrating AI into its products and software. But how much behind was exposed to Google I / S 2024 this week.
The annual conference of Google developers was thus filled with DEMOS of AI and announcements according to which the subject dominated the entire opening speech. Google AI efforts have overshadowed to the point that improvements Android 15 – certainly an important subject if you have a Android phone – were relegated to a lower profile ad on the second day of Google E / S.
With an apple to make AI the centerpiece of this year iOS 18 Update, you would think that the Google AI window could highlight the size of an Apple gap to fill with its own products. And although Apple certainly has bread on the plane to bring the iPhone platform to the place where Android is in terms of intestation, certain features were presented by Google this week that Apple is more Close to the correspondence you don’t think about.
After watching Google I / O Keynote from last week, here is where I think Apple is quite close to correspond to the capabilities of Google AI and where the company must cause sensation with its iOS 18 later this year version .
Cut to search, apple style
Google has won praise for the Cut to search Characteristic that he developed with Samsung. Available on Select Galaxy Flagships and Pixel Phones, COCLE TO Search allows you to press or surround something in an image, and a separate tab with search results slips on your screen. When you’ve looked for what you need to do, you can reject it and come back to what you do.
At Google E / S, Google has announced that The search circle would become smarterGain the ability to understand symbolic formulas, diagrams and graphics. From the description of Google, the improvements will largely benefit students when they make their way through physics and correspond to the research.
In a sense, there has been an iOS circle equivalent to search for a few years in the form of Apple Visual research capacities. Admittedly, visual research is limited compared to Circle To Search, but you can use the functionality to search for information on landmarks, plants, pets and food, among others. More importantly, Visual Look Up Mirrors Circle To Search of the best functionality by providing its results in a tab, rather than sending you a separate application.
We have not heard much about Apple’s plans for visual research in iOS 18, but recent iOS updates have expanded the capacities of this functionality, so it would not be unprecedented for other improvements to appear In the next main iOS version. This could include everything, widening of the type of information that you can recover with a visual overview of making the functionality accessible in more the integrated applications of your iPhone.
Google Workspace vs i’swork from Apple
Google Workspace obtained its own section of the E / S coverwith Google leaders detailing the new features fueled by AI to come in applications like Gmail. The protruding facts include the possibility of summarizing multi-mesing conversations and withdrawing specific data from emails using a new Gmail Q&R capacity. Even these automatically generated responses get a boost, because the responses generated by AI will now be adapted to the context of the messages to which you answer.
There are a few indications that Apple has something similar to the mind with iOS 18. More specifically, rumors tip the pages the word processing application to add a writing assistant that can suggest means of means Start on documents or ways to make your writing more succinct. Likewise, a rumor suggests that the keychain will get an AI feature that can help you create decks for presentations.
These iOS 18 additions may not approach the depth of what Google offers with its workspace applications, but it certainly seems that Apple sees an opportunity to add tools similar to its integrated productivity applications – at least if the ‘We believe these rumors.
Siri reinvented
Google and Apple seek to reorganize their assistants available, with Google much further in this process. The Google assistant gives way to GeminiGoogle AI model, which should take care of more complex queries and tasks that you have not used.
Pixel phones later this year will have access to Gemini Nano with multimodality. This is a version available to Gemini that can be used to generate text, summarize the existing text and perform other tasks. More importantly, the latest version of Gemini is able to understand the context, knowing in which application you are and what is on your screen. Multimodal capacities also mean that gemini will also be able to contextualize views, sounds and language spoken.
Apple Siri The plans are more opaque, if only because they will probably be revealed in the context of any preview iOS 18 that Apple has planned. But it’s almost sure that SIRI 2.0 is in development given the recent Apple announcements on large -language models. An SIRI propelled by more robust AI powers will be able to respond to more complex requests. If the reports on Apple’s plans are correct, it will Fully on your iPhone For better performance and privacy.
Call management features – catch up with Google
If there is an area where iPhone experience is clearly late on Android, it is in the way the respective platforms manage telephone calls. Android is well in advance on this front, especially if you use one of Google’s pixel phones.
The latest pixels can intercept incoming calls to ask how the person calls and understand the context enough to relay this information. The assistant answering the call on your behalf even seems quite natural. Add features that help you browse telephone directories and confirm the appointments without having to get the phone, and you have a competent telephone application with the Pixel.
Google plans to add even more, detailing an upcoming feature that will draw from AI to detect If an entering telephone call looks like a scam And alerting you if it feels something fish happens. This fraud detection will occur on your device, keeping your private telephone conversations.
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The closest apple comes from call screen capacities is the lively vocal messaging functionality added iOS 17Where you can send incoming calls to voicemail and get a real -time transcription to see if you have to answer the call in place. This is not lacking in Google call management capacities, in particular with the robotic voice that Apple uses for live voicemail calls.
It is not clear if Apple plans to add other capacities to its telephone application with iOS 18, but it is definitely an area where the iPhone could be to become more intelligent.
Waiting for WWDC
Many whites surrounding Apple’s IA ambitions will probably be filled next month when Apple will hold WWDC 2024. AI considers that it is an important subject of discussion at the annual conference of Apple developers, as well as at Google E / S. Wwdc will also include an iOS 18 overview, giving us our first real overview of how Apple’s IA efforts will be integrated into its phones.
Even after WWDC, however, the questions on Apple’s plans will remain. For example, since the iPhone 16 He is likely to make his debut before fall, we will probably still be in ignorance of knowing whether new phones will have unique AI capabilities that are not available on the existing combines of Apple.
Nevertheless, WWDC will give us our first real overview of knowing whether the gap between Google and AP Apple tools for mobile phones is really as important as it seems.