Elevate d’Ai Digital is an innovative marketing intelligence platform that applies artificial intelligence to improve digital advertising strategies while maintaining human surveillance and transparency. This solution is of common industry challenges such as opaque algorithmic decisions, fragmented performance data and a platform bias by offering a complete system that incorporates predictive planning, real-time optimization and usable information.
AI Digital’s elevation is based on three basic components for its operation – planner, optimization and information. They work in synergy to analyze historical campaign data, continuously adjust tenders and provide clear performance measures thanks to an intuitive interface. The predictive planning module of the platform has a large database of more than 10,000 campaigns to generate recommendations with 95%levels of trust.
The first results of the pilot implementations of the AI Digital Marketing Intelligence platform demonstrate measurable improvements, including 16% of lower customers acquisition costs and 23% higher media efficiency.
Image credit: AI Digital