Adtech Cognitiv has appointed heavy goods vehicles, Michael Kassanto its board of directors.
Kassan joins the existing members of the Jeremy Fain, Marc Hudacsko and Aaron Andalman Board of Directors. It is the first appointment of the company’s board of directors outside its founding members, reporting a new strategic growth phase, said the company.
Kassan is widely known as one of the key connectors in the advertising industry, responsible for the origin of countless successful partnerships during the decades. He founded the medialink advisory company in 2003, where he played a key role as a strategic advisor, merchant relations between the brands of fortune 500, technological platforms and media companies.
According to a acrimonious Spusting with the new owners of Medialink, United Talent Agency (to whom Kassan sold Medialink 2023), he launched a strategic consulting firm Ventures 3C in 2024By focusing on accelerating customer growth through the three CS of consultation, concession and co-investment.
“I am very intentional with regard to the companies with which I am in partnership, and Cognitiv stands out as a leader with both impressive technical capacities and the vision of applying them effectively,” Kassan told Adweek. “This is not the inherited inherited technology in a hurry to continue the AI trend – it is a system specially designed for the needs of today and tomorrow marketing and consumers.”
Cognitiv products are in several of the most buzzing current trends in Adtech.
Launched in 2015, it uses AI to analyze large amounts of data, predict the behavior of consumers and tease the most relevant media opportunities for advertisers.
Contextgpt, which merges artificial intelligence and announcement conservation In contextual advertising targeting, has experienced solid growth since its launch last year, with the adoption of advertisers increasing more than 10 times in 12 months, depending on the company. Who prompted Cognitiv to deepen his partnership with Openai in March.
Individual customers note the success: a brand of video games used Contextgpt to identify and reach audiences of high -value players, Reduce its cost per user by 83%by the company.