Having decades of Kassan’s experience at the intersection of brands, media and technology will help Cognitiv to accelerate growth at a time when AI becomes more common.
“(Kassan) is close to brands, and we want to be able to meet their needs quickly and easily,” said Jeremy Fain, CEO and co-founder of Cognitiv. “This will help us map our roadmap more effectively in the years to come.”
Fain points to three main pillars for the next phase of the company: the creation of more strategic partnerships, several launches and updates of future products and expanding its marketing footprint. The latter means having a more obvious presence during industry events, as this week Possible (Kassan was previously President of Beyond Ordinary Events, the organization which once had possible), and Cannes LionsBoth familiar trampling land for Kassan.
Cognitiv currently has 150 staff members and has increased 55% since last January. The between More than nine media figures spend on its platform and continues to grow two figures each year.