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1. Support for brands celebrating events such as the month of black history, the month of the history of women and the month of pride is mainly stable, except in political lines.
In early February, Civicscience asked the Americans how brands should approach the month of black history and other one -month cultural events. Overall, 36% support brands recognizing cultural events such as the month of black history, the month of women’s history and the month of pride, reflecting 35% of last year. Political divisions persist, with stronger support and from 57% to 64% among Democrats and 35% to 37% among independents but from 20% to 17% among Republicans.

2. That Americans find useful applications for AI or not, strongly correlate their employment situation.
While AI continues to grow in importance, civic data on remote workers, in particular, have adopted AI at a significantly higher rate than Gen Pop – 84% of workers say they have found useful applications For AI in their lives, compared to 51% of workers in person and 40% of the unemployed.
Asked about the most useful uses of AI Tech, Gen Pop reported that the translation of AI language, search engines and digital assistants / intelligent devices have offered the most practical advantages. Remote workers have cited functions related to their work, such as transcription of notes, search filtering by e-mail / text and content creation.


Take our survey: How often do you count on AI for daily tasks?
3. How the American use of the “second screen” by watching television has evolved in the last decade.
Many Americans will soon sit in front of their televisions this Sunday to watch the Super Bowl. It is unlikely, however, that the big game will attract everyone’s attention throughout, given the temptation to scroll through your mobile device. To what extent is the use of the second screen global and how has it changed over time?
Civicscience data reveal that in 2014, most of the Americans who watched television made it without second screen. However, by 2022, the share of those who use mobile applications or games while watching television have exceeded those who have stored their devices. Today, the Americans are nearly 10 percentage points more likely to engage with applications or games as second screen than to give up entirely. In 2025, the scrolling of social media tends to decrease slightly when checking emails or texts.


Join the conversation: What is the probability of scrolling through your phone or other mobile device while you watch TV or a video stream?