Awesome Specialized in the development of beautiful and engaging UI and UX designs for technological startups. As a business, they help their customers develop their brands through research, planning and collaboration. We had the opportunity to hear the brilliant founder, Firat Parlak, on current design trends and how his business adapts and follows what is popular in the world of design:
What are the design trends for popular startups at the moment?
“For startups, design trends are directed in a direction of control of human behavior to create an environment of less reflection for the user so that they can spend more time using products; Generate more data and tangible results that startups can extract and develop their business model.
These trends are around craftsmanship Best user flows By minimizing the amount of the steps that the user must take. For example, Slack has a functionality called magic link This allows you to send an email to your phone that will automatically sign you so that you don’t have to type a long password on a mobile keyboard. “”
Other trends you can think of?
“I think there are many attempts to rationalize the design principles to make coherent products, easy to understand and use.
In addition to these, I believe that there are 2 simple trends that create experiences that make us feel and use our senses. These are user interface sounds and user interface animations.
User interface sounds:: The sounds were mainly incorporated into the games. However, startups also adapt to user interface sounds based on gestures to improve their user experience. When the sound gives the right impression, you can make a lot with a minimum of effort to create a really rewarding experience for your application.
User interface animations:: Animations can also improve the user experience and because the simplification of the design of the user interface has enabled users to focus on animation, these trends could actually be the most impactful. For example, animated user interface gestures during a user boarding process can cognitively educate users on how to use the product. It becomes very important for the adaptation of users and even the brand. “”
How do design trends change and where do you see them in the future?
“I see that design trends are checked well by major players such as Google, Apple and Facebook. They want their users to adapt to these trends without thinking about user psychology from adaptation to these new changes.
Design trends certainly have a goal, but should comply with these changes that we make on users. Whenever there is a red notification on my icon of the App Store or the notification of software update, I do not want to feel an anxiety that I need to download, open and discover that There is a whole new user experience. Trends must be innovative, but it must be increasing, so you can adapt these modifications without losing your users. “”
How is it great to stay at the top of popular design trends and stay ahead of the curve?
“”Awesome To a dedicated team that looks closely at the trends in the user / UX interface. We constantly explore new design experiences as users so that we can bring them to our internal team meetings for discussions on how we can apply these trends to our design process that we provide to our customers. “”