What we have learned
Each year of research, we carry out hundreds of thousands of quality tests and experiences to understand how to make Google more useful. Since the launch of AI previews in other countries and tests in Australia, we have found that people who use AI previews have been more satisfied with their results. It is clear that people looking for help with complex subjects find them particularly useful. Already, people ask longer questions, dive more deeply in complex subjects and discover new perspectives – which means more opportunities for people to discover the content of publishers, businesses and creators. In addition, we continue to see a stronger commitment from young users (18-24) with IA previews.
Connection to the best of the web
Helping people to discover the content of publishers, companies and creators remain at the heart of our approach with AI previews in research – both in the world and in Australia. Since the functionality was launched for the first time in the United States in May, we have introduced greater ways to display links to relevant websites in AI glimps, with a Display of the right link On the desktop and a similar experience on mobile, accessible by pressing the icons of the site at the top right. And earlier this month, we started launching online links that appear directly in the text of the IA glimps, which allows people to more easily visit sites that interest them. In our tests, these two updates have led an increase in traffic to support websites compared to previous conceptions.
Our daring approach and responsible for AI
There are known limitations with AI and generative LLM and research. We take a Responsible and deliberate approach To provide new generative AI capacities to be sought. We have formed these models to maintain the high search bar of Search. They rely on our brand systems that we have refined for decades, and we have also applied additional railing, such as limiting the types of requests where these capacities will appear. We will continue to make improvements over time.
While IA’s overviews take place in Australia, we will continue to collect comments and understand how we can make research and previews of AUS more useful to Australians when they are looking for various information – than They are looking for advice or cutting the world around them.