Understanding the impact of supplements can be difficult when their advantages are not immediately visible, and the Florastor Innard City campaign draws from the power of AI technology and visual effects to highlight the best -selling probiotics in the world.
Around the double action Florastor probiotic complement, the brand has created a dynamic world to give life to the advantages of intestinal health in a way that speaks to digital communities. Rather than resorting to the use of costly film production, the creative team relied on AI and adopted a process that recalls the production of video games. The visually dynamic and efficient creation of the Innard City campaign began with the generation of immersive and II-focused environments and the integration of real post-production players.