Istanbul
A transformation is underway in the publishing industry around the world. From the reader’s preferences to the expansion of the repertoire of artificial intelligence, publishers around the world observe common movements that shape the sector for the years to come.
During the 10th program of Istanbul Publishing Fellowship, the publishers converged the Turkish metropolis of 75 different countries, the current global trends taking over the discussions.
Among the books bordered along the edges of the barracks of the XVIIIth century barracks, the participants discussed emerging global trends and innovation in the publishing industry.
They argue that digital content is increasing, proven intellectual property becoming a safer paradise on new and original stories. But Türkiye is an exception, with more publishers who come out on a member to represent emerging authors.
The program, a copyright market project designed to link Turkish and foreign publishers to Istanbul each year, seeks to allow the distribution of publications in various geographic regions.
Organized by the Turkish Press and Publishers Copyright and Licensing Society and supported by the Turkish Ministry of Culture and Tourism.
Global publishing trends
Although each country has its own literary trends, several common models have appeared worldwide, according to publishers who frequent the stock market.
Based in London, Ilena Trecarichi observed that certain genres have been more important in the Turkish and world markets.
“This year, I noticed some trends on the Turkish market. Non-fiction decreases a little. I think the market is quite saturated, but there is a lot of appetite and curiosity for large fiction stories, mainly for intermediate level students and young adults, which is a trend that we have seen in the past two years. »»
Treccarichi also noted that digital content increases in popularity and in particular audio content for children offered through subscription models.
Janelle Del Luis, an American publisher specializing in children’s books, said that there are many common trends in Turkish and global demand.
“I have the impression that there are a lot of similarities, in terms of what works. These are the best sellers, books based on or books that have been transformed into cinema or television, such as the wild robot, which has done very well here. »»
She added that the interest in non-fiction books on self-development, emotions, anxiety and similar themes is “really universal” in Türkiye and the United States.
Post-comfortable changes in trends
From the Covide-19 pandemic, the printed and digital publication has moved to a new paradigm.
According to Treccarichi, the transition to series content began before 2020, but began to win more traction afterwards.
“I think that during the three, four years old, maybe even before the pandemic, the series become super popular, and people, even like me, prefer to watch a television series instead of a film.”
The transition to standard and shorter content, especially in the fantastic and romantic genre, is perfect, said Trecarichi, explaining that the increase in the development of stories in several books and shorter chapters rather than in books and longer chapters is the result of the shorter duration of attention.
“I think that is why we can see the voracious in the shorter chapters, the big books, but with different scenarios. Chapter books also have a real moment now, because they must be attractive, they must be competitive, because they must be chosen against the Internet, YouTube or the screen, basically, “said Trecarichi.
Treccarichi also stressed that readers and publishers respected themselves with already existing intellectual properties (IPS) rather than original content. She added that economic uncertainty is the driving force of publishers who have publishers to stick to established IPS rather than taking risks on new and original content.
“I think that big IPS, so really well -known authors, as well as illustrators, are really strong at the moment, especially because of the world’s economic situation at the moment. This is why authors such as Sarah J. Maas, or Harry Potter, are still very strong, despite the fact that they were published 15 years ago, “said Trecarichi.
However, she noted that it was not the same situation in Türkiye, where there are more shop publishers who tend to focus on emerging authors and unknown illustrators, publishing fewer books per year.
Artificial intelligence in publishing
The spread of AI chatbots and linguistic models has a significant impact on various technological industries, including publication.
Mercy Kirui from Kenya, who attended the scholarship, explained that AI is useful for making publication more effective.
“I think it makes work more efficient. Because now that I spend less time doing editorial work, I can use AI to get ideas for more beautiful blankets and illustrations. »»
Esad Aslanoglu, who attended the Azerbaijan Stock Exchange, also agreed that AI positively affected the market.
“I think that will affect people’s thought in a good way and we will see better applications. Of course, publishers from around the world now use artificial intelligence tools at this stage, making it more used in coverage conceptions, “he shared.
Kirui, participating in Kenyan Fellowship, also said that if publishers had to adopt AI, more high quality books will be published by rationalizing the process, drafts from manuscripts to end products.
However, she noted that using AI to generate content without appropriate reference puts the burden of proof to publishers. Even if AI plagiarism auditors exist and can be used to find whether content or ideas have been stolen, Kirui thinks that it is the responsibility of the modern copyright to fill the gap in determining the flight of intellectual property.
“For example, Kenya Copyright Board in Kenya should accept that AI is here with us. We cannot delete it. People already use it and provide processes and tools to use as publishers, in particular to check and to make sure that we really publish authentic books. »»