Snap has announced the new AI video objectives for Snapchat users that will allow them to create an immersive video directly on the social networking platform to prioritize an artistic look. The objectives are launched for Snapchat Platinum subscribers which can simply select the lens before capturing itself via a snap using the front or rear camera on their smartphone. The new objectives feature is launched with the Raton Laver, Fox and Spring Flowers options, which will incorporate each of the ultra-realistic images into videos thanks to the power of artificial intelligence (AI).
The company has commented on AI’s new video objectives in an ad saying: “We have a long story of being the first movers to bring AR, ML tools and have directly to our community, and we are delighted to see what Snapchatters create.”