ObserverThe startup that provides financial solutions to content creators, the launch of its new creative suite fueled by AI on Tuesday. Double Spotter studioThe solution aims to support youtubers throughout the creative process, such as helping them to think about video concepts, generate ideas for stickers and title, plan projects, organize tasks and collaborate with their team.
In particular, it has a functionality that analyzes billions of YouTube videos accessible to the public in order to draw inspiration from similar creators.
Spotter Studio competes with various AI tools designed for creators, including Tubebudy and Vidiq, as well as for YouTube Inspiration tool powered by AIWho suggests subjects based on data on what viewers are currently looking at. However, Spotter Studio claims to differ from other tools because its solution is more suitable for individual preferences.
When the creators register for Spotter Studio, they give him permission to access all their YouTube videos accessible to the public. The company then uses these videos to provide personalized suggestions that resonate with their audience. The company says that it does not share the personalized recommendations of users with others.
“He watches every video you have created and can see what really worked for you and what did not work for you,” said the founder and CEO of Spotter, Aaron Debevoise in Techcrunch. “These data, as well as the type of performance data around the channel in general, will adapt all the recommendations to this creator. Thus, (when) we have a situation where we have four creators, and they all enter the same idea, they will all get different results according to whom they are. »»


Spotter’s “brainstorm” function generates ideas based on the creator’s prompt and what they have created in the past. There are also replacement options to further personalize the results. For example, there is an option to describe the target audience. So, if the majority of viewers are men, creators can ask for ideas that target a female and non -binary audience.
There is also a “diversify” button that allows users to click on a generated idea and branch into new related but different ideas. For example, if the subject is basketball, it can generate ideas for collaboration with basketball players, a basketball competition or a personal history on basketball.
Its miniature tool is also personalized with each creator. He takes the profile image of a creator and uses his resemblance to generate the conceptual art of vignettes.
In addition, Spotter Studio’s “Projects” tool acts as an all-in-one project planner for the organization of tasks and collaboration with the teams. He also follows projects throughout the different stages, development, post-production, ready to publish and publish.


Interestingly, AI also analyzes more than two billion most efficient videos on YouTube made by similar creators to offer recommendations from observers users on how to stimulate their own videos. The functionality, entitled “Outliers”, acts as a “research co -pilot”, taking videos of other youtubers that the public of a creator also looks. Users can click on a title, and the Spotter AI tool will reflect on ideas for their channel.
The practice of analyzing popular videos on YouTube can raise concerns about originality and creativity. Plagiarism is an important problem among youtubers, many trying to publish as many videos as possible to quickly win a general public. Last yearHarris Brewis (AKA HBOMBERGUY) called several youtubers for plagiarism. One of the accused was James Someton, who would have taken extracts from the authors without appropriate and reorganized words to present them as his original thoughts.
Speaking with the executive vice-president of Spotter, Paul Bakaus, we mentioned that the functionality of aberrant values could be controversial among certain creators. He told Techcrunch: “The creators are already (generous) every day, so the ship has sailed … This is probably not the best answer.”
Although an unexpected response of a framework, his declaration is unfortunately correct. Reclining something that has already succeeded has been done for decades and will probably never stop. In addition, while the YouTube videos themselves are protected by copyright, the idea and the underlying concept are not.
Bakaus claims that the system does not generate ideas that directly snatch the other person’s video. However, it does not reflect well to launch an AI tool which reproduces which concerns many creators.
“We are very cautious in brainstorming and underlying features here to never copy the real video. So, if you press a brainstorming icon on one of these buttons, the video ideas you get are never the video on which you have just click. Currently, we only use the title for inspiration, and we always make sure that it is extremely personalized, “he added.


Spotter has been developing AI tools for about a year now and has invited several creators to test them, including Colin and Samir,, Perfect guy, Kinigra Deon,, Mrbeat,, Rebecca Zamolo and others. During early beta tests, the results showed an average increase of 49% of views in the first week compared to videos made without foolish studio, says the startup.
The company says that the suite of AI tools will continue to evolve and that Spotter Studio will receive new features each week while improving its current. Spotter also introduces experimental characteristics via its AI Arm Spotter laboratories. One is a “Story Beats” tool that provides content help.
Spotter Studio is now available in the United States, Canada, the United Kingdom and Australia and costs $ 49 per month. The company currently offers a limited discount of $ 299 per year. There is also a free 30 -day trial.