The rapid advancement of artificial intelligence has triggered debates in the creative industries, and now inside Ghibli studioWith many artists and animators fearing the erosion of traditional art. Recently, GKIDS, the North American distributor of studio Ghibli Films, has published a statement which, according to many, subtly addresses the rise of art generated by AI. The commentary coincides with the release of a 4K restoration of Hayao Miyazaki Princess Mononoke On IMAX screens, which won $ 1.2 million in preview.
According to Variety.com Chance Huskey, vice-president of distribution for GKIDS, pointed out: “At a time when technology is trying to reproduce humanity, we are delighted that the public appreciates a theatrical experience that respects and famous Hayao Miyazaki and the masterpiece of Studio Ghibli in all its cinematographic cinematographic glory.” While the declaration celebrates the lasting attraction of the animation drawn by hand of studio Ghibli, it also seems to reprimand the growing trend of the art generated by AI-AI This tries to reproduce the emblematic style of the studio.
“At a time when technology is trying to reproduce humanity, we are delighted that the public appreciates a theatrical experience which respects and famous Hayao Miyazaki and the masterpiece of studio Ghibli in all its cinematographic cinematographic glory.” – Chance Huskey
Studio Ghibli and Gkid do not tolerate or do not approve of the art of AI
THE The GKIDS declaration appeared shortly after the launch of OPENAI of a new image generation tool designed to imitate various art styles, including that of Ghibli studio. Social media platforms quickly became saturated with content generated by AI, reproducing the signature visuals of Ghibli, causing the frustration of traditional animators and artists. Many argue that the art of AI undermines the meticulous efforts of illustrators who devote years to master their profession.
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Miyazaki himself was a frank critic of AI in animation. During a 2016 animation demonstration generated by AI, he described technology as “an insult to life itself”. His disdain for automated creativity shows a broader concern than AI tools are developed without consideration for the emotional and humanist aspects of art.
Ghibli’s inheritance and the threat of automation
Ghibli studio does not want the art of AI to ruin traditional animation
The creative process of Miyazaki has always been rooted in meticulous artistic talent and drawn by hand. According to Akihiko Yamashita, supervising the host on Howl moving castleMiyazaki personally supervises each stage of production, often reducing the scenes until they meet its rigorous standards. This dedication to art and animation is part of what makes studio films Ghibli so appreciated worldwide. THE A sudden increase in art generated by AI, wearing after the work of Studio Ghibli is particularly disturbing for many creators. They fear that the appreciation of the public for the animation manufactured by hand will decrease if the tools of AI continue to reproduce their efforts with a minimum of effort.
The recent GKIDS declaration seems to reaffirm The importance of preserving Miyazaki’s inheritance And withstand the technological shortcuts that try to devalue it. In the end, the Tar debate generated by AI raised broader questions about creativity, authenticity and the role of technology in the arts. While more and more companies are deploying AI tools designed to imitate established styles as Ghibli studioThe line between tribute and exploitation continues to blur.
Source: Variety.com