As 2024 draws to a close, it is evident that this year has been transformative for the technology and IT sectors. From significant policy changes expected under the new administration of President-elect Trump to revolutionary advances and critical challenges in artificial intelligence, cybersecurity, workforce dynamics and cloud computing, the industry has been through the both remarkable achievements and sobering realities. These developments are expected to profoundly influence the trajectory of technology and innovation in the years to come.
The assessment of AI
The year started with unbridled optimism around AI. Generative AI has made headlines as organizations have rushed to integrate these technologies into workflows, promising to revolutionize industries from healthcare to finance. Companies have explored AI-based solutions for automation, customer engagement and decision-making, fueling a wave of investment and enthusiasm.
However, by midyear, skepticism tempered the fervor. Technology leaders including Elon Musk, Dario Amodei, Mark Zuckerberg, Sundar Pichai and Sam Altman have sounded the alarm on the reliability of AI models, ethical dilemmas and economic sustainability of AI-based business models. AI. Industry warnings about the “extinction risk” of AI have highlighted growing concerns. AI integration has often fallen short of high expectations, hampered by challenges such as algorithmic bias, hallucinations, and increasing costs of data and computing resources.
At the same time, the dual potential of AI in cybersecurity has become increasingly evident. On the one hand, it has been hailed as a powerful tool for detecting and mitigating threats at unprecedented speed. On the other, malicious actors have used AI as a weapon to carry out sophisticated cyberattacks, automating phishing campaigns and identifying vulnerabilities on an unprecedented scale. As ChatGPT celebrates its second anniversary this past weekend, these developments have highlighted the urgent need for strategic, regulated and balanced approaches to AI adoption to ensure its transformative potential is harnessed responsibly .
Cybersecurity under siege
Cybersecurity has reached a critical point in 2024, with high-profile attacks eroding trust in the public and private sectors. In August, a cyberattack on Seattle-Tacoma International Airport exposed the fragility of critical infrastructure, causing operational disruptions that rippled across industries and highlighting the urgent need for stronger defenses.
In July, widespread outages resulting from a failed patch update at CrowdStrike, a cybersecurity leader, shocked the industry. This incident exposed vulnerabilities in patch management processes and served as a stark reminder of the importance of robust disaster recovery planning. These consequences have prompted companies to re-evaluate their strategies to mitigate operational risks related to supplier dependency.
Amid these challenges, compliance frameworks such as CMMC 2.0 have gained traction, becoming the de facto standard for organizations doing business with government starting in December 2024. This updated framework represents a shift in compliance traditional check-box approach to proactive, threat-aligned defense strategies. As the deadline approached, organizations began to adopt these measures as essential not only to complying with regulations, but also to protecting against increasingly sophisticated cyber threats.
Politics and Regulation: Anticipating a New Era Under Trump
As President-elect Donald Trump prepares to take office on January 20, 2025, speculation is growing about significant regulatory changes that could impact the technology industry. His new administration is expected to prioritize efforts to reduce the dominance of big tech monopolies, signaling a renewed focus on promoting competition and addressing antitrust concerns.
The Cybersecurity and Infrastructure Security Agency is undergoing a leadership transition following the departure of Jen Easterly, raising questions about the future direction of cybersecurity strategy in the public sector. Early indications suggest the administration could streamline CISA’s mission, easing regulations on AI to encourage innovation while balancing concerns about national security.
Prominent industry figures such as Elon Musk and Vivek Ramaswamy are advocating for government efficiency initiatives, leveraging technologies such as automation and blockchain to streamline public sector operations. These efforts could push the boundaries of traditional strategies and potentially reshape how technology is integrated into government functions.
The cloud’s moment of truth
Cloud computing, a pillar of modern technology, has seen both growth and growing pains in 2024. The acquisition of Broadcom-VMware in April was a landmark deal, signaling consolidation in the managed services and virtualization. This has raised questions about how such consolidations could reshape innovation and pricing in the cloud space.
However, the resilience of cloud services was tested during major outages at Microsoft and AWS in July. These disruptions have highlighted the risks of over-reliance on cloud providers, reigniting discussions about multi-cloud strategies and edge computing as alternatives to centralization. As businesses increasingly rely on cloud infrastructure, 2024 has highlighted the importance of a diverse and resilient architecture that spans private, public and edge cloud infrastructures.
The wave of tech layoffs: a reset in progress
The tech sector faced a wave of layoffs that swept the industry over the summer months. Driven by a post-pandemic correction, inflationary pressures and the rapid integration of automation, companies across industries have reassessed their workforce needs.
This “great technological reset” has exposed the vulnerabilities of cyclical employment in the technology sector. Entire departments were restructured and many professionals found themselves looking for new opportunities. Yet this period of upheaval has also highlighted the importance of transferable skills, with many displaced workers moving into roles in healthcare, energy, data centers, technology consulting, software and other related sectors. This reset should pave the way for a more streamlined and resilient sector, as businesses recalibrate their priorities.
The impact of AI on data center availability
In 2024, the rapid adoption of AI-driven workloads has had a significant impact on data center availability. According to JLL’s Data Centers 2024 Global Outlook report, the growing demands of AI are expected to increase data center storage capacity from 10.1 zettabytes in 2023 to 21.0 ZB by 2027, reflecting a compound annual growth rate of 18.5%. This surge in demand has led to historically low vacancy rates in major markets. For example, CBRE reported that data center vacancy rates in North America have reached new lows in major markets, with Chicago’s vacancy rate falling from 6.7% to 2.4% and that of Northern Virginia dropping from 1.8% to 0.9%, despite an 18% increase in inventory. Unprecedented demand for data center capacity has strained existing facilities, increasing costs and intensifying competition for limited resources.
This trend highlights the critical need for innovation in data center design and energy efficiency. Companies are investing heavily in advanced cooling technologies, renewable energy solutions, and edge computing to mitigate the impact of AI-driven demand. While the transformative potential of AI is widely recognized, the pressure it places on infrastructure highlights the importance of sustainable strategies to balance growth and resilience in the technology ecosystem.
Five key lessons learned
The year 2024 provided these five invaluable lessons for the technology and IT industries:
- Hype cycles are real: The initial fervor around AI reminded us that not all technological innovations bring immediate, transformative results. Caution, realism and measured optimism are essential when investing in emerging technologies.
- The Ripple Effects of Wall Street: Risky investments in private and public stocks, over-indebtedness and changing interest rate policies have forced many companies to restructure, demonstrating how financial markets influence the stability of the technology sector.
- Tech jobs are cyclical: Employment trends in the technology sector are intrinsically linked to economic conditions, innovation cycles and world events. Companies must prioritize workforce planning that can withstand downturns while promoting long-term adaptability.
- Transferable skills are essential: Professionals who develop versatile skills that transcend industries are better equipped to navigate disruption and seize opportunities in a rapidly changing job market.
- Diversification is vital: From cybersecurity defenses to cloud infrastructure strategies, diversification has emerged as a key theme, highlighting the importance of avoiding single points of failure in operations and investments.
Looking towards 2025 and beyond
As we head towards 2025, the technology and IT sectors find themselves at a critical juncture. This year has highlighted the dual nature of innovation: its ability to power progress through AI while also creating disruption. Policymakers, businesses and professionals must integrate these lessons, emphasizing resilience in the face of economic and geopolitical volatility, advancing sustainable practices and strengthening robust security measures.
With measured optimism, the industry can position itself to meet challenges and seize emerging opportunities. Yet the looming possibility of unforeseen Black Swan events – whether a COVID-like pandemic, sudden economic shocks due to interest rate adjustments, or an escalation of global conflicts such whether the ongoing war between Ukraine and Russia, the unrest in the Middle East or the increased tensions around Taiwan are stark reminders of the need for agility, adaptability and strategic foresight in an unpredictable world.