Ai Palette, a company that uses AI to help CPG brands anticipate consumer tastes before market trends and better predict the success of new products throughout their life cycle, announced today It was acquired by the GlobalData market research company.
The AI palette has been launched over the past decade alongside a cohort of startups – including analytical flavors systems, tastes and spoonshot – which have started using automatic learning and megadial analysis tools. These tools allowed CPG brands to move away from the traditional ideas and surveys of the product, by discovering more quickly hidden ideas via AI. Like many similar startups, AI Palette has started to talk about its generation of good faith of AI in the past two years.
“The integration of the palettes I have supercharged our ability to help CPG innovatively and faster brands,” said Mike Danson, CEO of Globaldata Plc. “Together, we establish a new standard for intelligence focused on AI in consumers’ space.”
In some ways, this agreement looks like The acquisition of Sposhot A little over a year ago, when the intelligence provider on the Target Research Group heritage market acquired the startup in AI. Globaldata PLC, which puts more emphasis on the analysis of pure data than Target, is a company that has grown mainly by acquisition. From what I can see, the AI palette represents the first Pure GlobalData Pure Game Company Agreement.
With most of the main food brand CTOs that are currently exploring – or being directed – to take advantage of AI, it seems likely that the acquisitions of vertically specialized platforms will continue in the next 12 to 24 months. Market consultants and suppliers will likely lead this trend as IA integration into intelligence tools will become essential to maintain relevance.